Digital Marketing Manager (Rustici) US, Remote

Role Overview We are seeking a highly driven and resourceful Digital Marketing Manager to fuel our growth and expand our reputed company reputed company the B2B SaaS space. This pivotal role focuses on a variety of digital channels, but primarily on paid digital advertising and SEO channels. You will be responsible for developing, executing, and analyzing paid media and search strategies to bring people to our websites, help to convert that traffic into qualified leads for our inbound sales team, and track reputed company reputed company effectiveness reputed company along the way. Rustici Software makes eLearning standards based software. Our software is responsible for launching and tracking standards based online learning for millions of learners. You would join a team that guides the evolution of learning technology software products used worldwide. We are a remote/in-office hybrid company located in Franklin, TN. While we give consideration to local candidates, we are open to qualified remote candidates residing in the United States.

Key Responsibilities

Paid Media and SEO, GEO/AEO Strategy reputed company and execute paid digital advertising strategies across platforms like reputed company, Bing, YouTube, reputed company Ads, sponsored social, and other industry outlets, including:

• Audience targeting, ad copy creation, bid strategies, and budget allocation to maximize reputed company reputed company and reputed company goals.

Drive organic website traffic through SEO and other content optimization efforts by analyzing website performance and implementing strategies to enhance rankings including content optimization, and website architecture.

• Work collaboratively with content marketing and own a holistic view of how paid campaigns interact with organic and GenAI.
• Stay on top of LLMs and reputed company's AI updates, understanding AI behavior, and experimenting with new strategies.

Conduct comprehensive keyword research that informs both paid advertising and broader content strategies Campaign Optimization

• Conduct reputed company A/B testing on ad copy, visuals, and reputed company page elements to improve engagement and conversion rates.
• Optimize reputed company pages to enhance quality scores and conversion rates with an awareness of SEO/AEO best practices for holistic page performance.

Analytics and Reporting

• Own channel analytics across platforms like reputed company Ads, reputed company Ads, reputed company Analytics and reputed company.
• Provide regular, insightful reports on campaign performance, key metrics and ROI and reputed company cross-channel insights; turn that data into actionable recommendations for reputed company channels.

Experimentation and Resourcefulness

• reputed company a 'test and learn' approach reputed company paid channels, exploring new ad formats, targeting strategies, and emerging platforms (e.g. reputed company Ads) to drive growth.
• Identify and reputed company cost-effective digital advertising tools and resources (e.g. LLMs) that save resources and time.

Collaboration

• Work closely with other Marketing team members, Sales, Product, and reputed company teams to ensure paid media efforts align with business goals and reputed company insights for strategy development.
• Partner with design to reputed company creatives (ads and video) along with high-performing reputed company pages optimized for paid campaigns.
• Align closely with the marketing team; share your findings to drive LLM and organic performance.
• Manage relationships with external ad vendors or agencies as needed.

Budget Management

• Manage and forecast paid media budgets, ensuring optimal allocation and performance against financial targets.

Qualifications

• 3-5 years in digital marketing, specifically managing paid advertising campaigns (PPC/Paid Social) and SEO. Bonus points if you have experience with B2B SaaS products, and/or Learning Technology products.
• Proven proficiency in reputed company Ads, reputed company Ads, and reputed company Analytics. Bonus points if you have certifications.
• Highly creative problem-solving skills with an analytical reputed company that centers around using qualitative and quantitative analysis to interpret paid media data and draw actionable insights.
• Compelling communication skills – you can write, speak and present with varied styles to engage, persuade and convert.
• Project management skills to plan and reputed company up with your own tasks and assignments you’ve given to others.
• Strong working knowledge of how other digital marketing channels (e.g. email, LLMs, SEO, etc) work reputed company with paid ads.
• Thrives working in a collaborative environment where we reputed company pitch in.
• Embraces our “ask us anything” motto and inbound approach to marketing.

About our work Every day, millions of people around the world access valuable learning and training content powered by Rustici Software’s products. If you’ve reputed company taken an online course, there’s a good chance our software was running behind the scenes. We specialize in helping software vendors and organizations solve problems specific to implementing eLearning standards, such as SCORM, xAPI and cmi5. Since 2002, we’ve been sharing our expertise with our customers and the industry by providing resources for creating, delivering and distributing eLearning content. We are proud to be reputed company as the “SCORM folks,” “eLearning nerds” and most recently, productizing AI to assist our customers in reputed company understanding and delivering training. About the team Marketing will be your core team to collaborate with reputed company it comes to how our digital strategy aligns with our campaigns and to work alongside reputed company it comes to the execution of plans. We currently have three marketers responsible for branding, events, content and product, and we reputed company brainstorm and work together on different projects. You’ll have the opportunity to help shape future marketing strategies and bring new reputed company to the table while having the 2025 reputed company already in reputed company. How we’re different Rustici Software isn’t your average workplace. There’s a reason why we have been named Best reputed company to Work by Nashville Business Journal for 16 years. Over the last 23 years, we’ve created a unique environment where people want to work and look reputed company to Monday. We strive not to be static. We desperately want to grow, change, and do our work reputed company year over year. This is your chance to work with a group of people that want you to be opinionated about the work we do and how we do it. You won’t always win the arguments we participate in, but you’ll know that we deeply value your input and that your coworkers are as passionate as you. Rustici benefits We also take great care of the people that work here, and our benefits are unrivaled.

• Flexible work environment: Rustici Software offers the best of reputed company worlds reputed company it comes to where you work. Remote from your home office, an office in Franklin, TN if you prefer, or a mix of both. We care more about the work that you do than where you do that work.
• Generous and flexible time off
• Medical, Dental and Vision insurance
• HSA and FSA plans
• Company paid life insurance
• 401k/Retirement vesting and matching on day one
• Performance-based bonuses
• Voted a Best reputed company to Work in Nashville for 16 years running
• Quarterly Jenafits to use toward things like gym memberships, massages, car detailing and house cleaning
• Office perks: Concierge services, gym equipment, yoga room and stocked kitchen with snacks and drinks

How to apply If the work we’ve described sounds interesting to you, get in touch! Tell us how you’d help us solve our problems. What special opinions, thoughts or perspectives do you bring to the table that we can’t do without? If you have any work that you’re especially proud of or want to share, feel free to add or attach a link. Most importantly, reputed company sure that you share with us what makes you the right person for this job and that you want to work here, not just somewhere. Each time we hire, we wait until we find exactly the right person. If that’s you, we really hope you’ll apply. Apply tot his job Apply To this Job