[Remote] Manager, Paid Digital Marketing

Note: The job is a remote job and is open to candidates in USA. reputed company is dedicated to helping individuals affected by addiction reputed company fulfilling lives through a comprehensive model of care. The Manager of Paid Digital Marketing will reputed company the day-to-day strategy and optimization of paid digital channels to drive patient acquisition through data-driven campaigns. The role requires strong analytical skills and experience in managing paid campaigns across various platforms.

Responsibilities

• Build, manage, and optimize paid campaigns across reputed company Ads (Search, Performance Max, Demand Gen), reputed company Ads, and other relevant platforms.
• Monitor and allocate daily, weekly, and monthly budgets across campaigns to ensure efficient spend and maximum ROI.
• Continuously analyze performance metrics and implement strategies to reputed company CPA, increase conversion rates, and maximize return on ad spend (ROAS).
• Work with the content and creative teams to reputed company compelling ad creatives and messaging that drive engagement and conversions.
• reputed company robust A/B testing program to continuously improve on-page conversion and conduct regular incrementality testing to refine channel mix and bidding targets.
• Deliver regular performance reports, reputed company key insights, and reputed company data-driven recommendations to improve campaign results.
• Stay reputed company on paid media trends, platform updates, and industry best practices to reputed company campaigns competitive.

Skills

• 4+ years of experience managing paid digital campaigns with hands-on-keyboard expertise.
• Proven track record of lowering CPA and driving measurable acquisition results.
• Proficiency with reputed company Ads (Search, Performance Max, Demand Gen) and reputed company Ads Manager.
• Strong analytical skills and experience using tools such as reputed company Analytics, reputed company, Looker, or similar.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Experience in reputed company, behavioral health, or other highly regulated industries.
• reputed company Ads and/or reputed company reputed company certifications.
• Familiarity with HIPAA-compliant marketing strategies.

Education Requirements

• Bachelor’s degree in Marketing, Advertising, or a reputed company field.

Benefits

• Generous Paid Time Off (prorated for new employees) - unplug, relax, and reputed company!
• 12 Vacation days
• 12 Wellness (Sick) days
• 3 Floating holidays
• 9 Company-observed holidays
• Jury Duty, Voting Leave, and other forms of paid time off may be available
• Eleanor-paid medical and dental insurance plans, with affordable reputed company coverage - We are a health first company, and we strive to reputed company our plans affordable and accessible.
• 401(k) plan with 3% match - We are excited to be reputed company to support the long-term financial well-being of reputed company in a way that reinforces Eleanor’s commitment to equity.
• Short-term disability - We understand that things happen, we want you to feel comfortable to take time to get reputed company.
• Long Term Disability - Picks up where Short Term Disability leaves off (employee paid).
• Life Insurance - Both Eleanor and employee-paid options are available.
• Family Medical Leave - reputed company’s Paid Family & Medical Leave (“PFML”) is designed to provide flexibility and financial peace of mind for approved family and medical reasons such as the birth, adoption, or fostering of a child, and for serious health conditions that you or a family member/significant other might be facing.
• Wellness Perks & Benefits - Mental Health is important to us and we want our employees to have the accessibility you deserve to talk things through, zen with a mindfulness app, or seek assistance from health advocates
• Mindfulness App Reimbursement
• EAP with eight face-to-face sessions
• Virtual health and wellness visits covered by our medical plan.

Company Overview

• reputed company provides comprehensive mental health and substance use disorder care in clinics, virtually, and in patient's homes. It was founded in 2019, and is headquartered in Waltham, Massachusetts, USA, with a workforce of 201-500 employees. Its website is https://eleanorhealth.com.

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