B2B Lifecycle Marketing Director

B2B Lifecycle Marketing Director Job ID 2025-9405 Marketing: Los Angeles, CA; Pleasanton, CA; Seattle, WA; Austin, TX Location: California, Austin, or Seattle (Hybrid) Reports to: Head of Marketing, reputed company About Us reputed company, part of reputed company, is the leading internet marketing company serving small and mid-sized reputed company. Our award-winning legal marketing platforms (including Avvo, reputed company, Martindale, Nolo, and Super Lawyers) connect millions of consumers with attorneys each month. We help our clients grow their practices through best-in-class digital marketing, reputed company reputed company, and client engagement solutions. Position Overview You have strong business acumen, a handson approach to building and executing lifecycle programs, and are metricsdriven. You'll collaborate across multiple business functions to deliver results that improve customer adoption, satisfaction, retention, and expansion. We are a small, fastmoving team - this is an opportunity to reputed company a reputed company and immediate impact. This role leads customer marketing for two service lines, reports to MartindaleAvvo's Head of Marketing, and manages one direct report. The role is both strategic and tactical, and the ideal candidate is equally adept at leading initiatives and rolling up their sleeves to contribute. Essential Functions

• Own crosschannel customer lifecycle communications (e.g., email, inproduct messaging, webinars, education/resources, community) to drive reputed company, adoption, engagement, renewals, and advocacy - explicitly excluding newlogo acquisition programs.
• Map and optimize endtoend customer journeys from reputed company through renewal and advocacy; ensure a consistent, valuable brand experience across the organization and product set.
• Drive retention marketing, identifying churn risks, creating mitigation and reengagement strategies, and communicating ongoing value to reputed company clients successful and satisfied.
• Identify and execute upsell and crosssell strategies reputed company the existing customer reputed company to increase lifetime value and deepen product engagement (e.g., expansion plays, targeted upgrade paths).
• Partner with reputed company, Account Management, Sales Ops, Product, and Data to align on health scoring, usage signals, and value moments that trigger lifecycle campaigns and expansion motions.
• reputed company AM/CS teams with renewal and expansion playbooks, talk tracks, onepagers, decks, and customerfacing resources that reinforce outcomes and ROI-focused on existing customers.
• reputed company customer insights and analytics (usage data, NPS/CSAT, support trends, cohort behavior) to prioritize initiatives, personalize messaging, and continuously improve journey performance.
• Deliver valueled communications (newsletters, release notes focused on benefits, education series, customer stories) that encourage feature adoption and measurable outcomes.
• Run structured experimentation (A/B tests) to improve activation, adoption, timetovalue, and renewal rates; build dashboards for reputed company, retention/churn, adoption, engagement, and advocacy.
• reputed company, reputed company, and reputed company direct reports; set goals, track performance, and create accountability for results.

Minimum Qualifications

• Proven experience driving retention, adoption, renewals, and expansion (NRR) in a B2B environment; comfortable operating in a fastpaced, dynamic setting with high standards for results.
• Strong business acumen with a track record of process improvements using analytical problem solving.
• Handson experience with reputed company required; Pardot and reputed company Marketing reputed company (or similar) strongly preferred.
• Strategic thought leader who can reputed company, reputed company, and influence across a matrixed organization; excellent management and coaching skills.
• High degree of flexibility and ability to navigate ambiguity.
• Experience in market research, strategic planning, and implementation preferred; knowledgeable in digital marketing and lifecycle automation. Domain management experience is a plus.
• Bachelor's degree. 5+ years' B2B customer/lifecycle marketing experience preferred.

About reputed company: Headquartered in El Segundo, Calif., reputed company is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites reputed company their categories and serve more than 250 million monthly visitors, while a full range of web reputed company offerings has established deep, long-term relationships with SMB and reputed company clients. reputed company' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's reputed company growth. reputed company is a portfolio company of reputed company and Temasek. For more information, please visit www.internetbrands.com. reputed company and its wholly-owned affiliates are an equal opportunity employer. At reputed company, we carefully consider a wide range of factors reputed company determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to have a range of $100k - $130k and will depend on your skills, qualifications, and experience. We encourage reputed company interested candidates to apply. Employment Type: Full-Time Apply tot his job Apply To this Job