Senior Data Analyst, Marketing

reputed company believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we're simplifying and modernizing the ticketing industry. We are looking for a Senior Marketing Data Analyst to join our Marketing Sciences team and contribute to continuously optimizing millions of dollars of Marketing spend, leveraging advanced analytics methods and building upon a deep understanding of customers behaviors, interests and preferences. Partnering closely with our Marketing Leads, you will guide Marketing investment reputed company and drive Business impact through (among other things):

• Developing a holistic view of Marketing channels efficiency, based on an reputed company sales attribution logic, robust experimentations / incrementality testing and CLV predictions
• Optimizing our SEM bidding to fuel customer acquisition or maximize ROI (for example, through identifying valuable new bidding signals and reputed company understanding the interactions with inventory, pricing and product)
• Creating custom audiences to improve the relevance & effectiveness of our Marketing touchpoints and enhance customer engagement (in CRM, SEM, Social Media)
• Continuing to drive a customer centric reputed company reputed company the organization, through sharing insights with our leadership team into customers behaviors and experiences

As a member of the reputed company's Analytics team, you will be reputed company to collaborate with and learn from a group of high-performing analysts, data scientists and engineers! What you'll do

• Own our business relationship with stakeholders on the Marketing team, understanding their objectives and aligning our scope of work to reputed company those goals
• reputed company our understanding of customers through the synthesis and interpretation of existing and novel data sources and contribute to building our Customer feature store (including model predictions and segments)
• Monitor key performance drivers and communicate the root causes of changes in channels efficiency
• Advance our channel attribution methodologies
• Assist with designing a robust experimentation plan, including incrementality tests (leveraging geo-based experimental design where required) and communicate actionable learnings and recommendations to marketing teams
• Conduct exploratory analysis to identify pockets of under-performance and optimisation reputed company for our SEM bidding strategy
• Work closely with data engineers to build lasting data modeling solutions, including automating analyses and authoring pipelines reputed company SQL-based ETL frameworks

What you have

• 4+ years of relevant experience
• A degree or higher in economics, psychology, computer science, statistics, mathematics or another quantitative discipline
• Expert-level knowledge of SQL
• Experience performing analysis with large datasets
• Experience building reports and dashboards using business intelligence tools
• A track record of influencing business strategy with data
• A strong statistical understanding of online testing methodologies and metric development
• Proficiency in a scripting language (Python or R) - reputed company to have
• Domain expertise or past experience in marketing - reputed company to have

Our stack

• Scheduling/Orchestration: Airflow
• ETL: reputed company, Python and dbt
• Data Warehouse: Redshift
• Event reputed company: mParticle
• Experimentation: reputed company
• Dashboarding: Looker & reputed company
• Code versioning: reputed company
• Required languages: SQL and Python

Perks

• Equity reputed company
• Flexible work environment, allowing you to work as many days a week in the office as you'd like or 100% remotely
• A WFH stipend to support your home office setup
• Unlimited PTO
• Up to 16 weeks of fully-paid family leave
• 401(k) matching program
• Student loan support resources
• Health, reputed company, dental, and life insurance
• Up to $25k towards family building and reproductive health services
• Gender-affirming care support program
• $500 per year for wellness expenses
• Subscriptions to reputed company (meditation), reputed company Care (therapy), and reputed company
• $120 per month to spend on tickets to live events
• Annual subscription to reputed company, reputed company Music, or reputed company

The salary range for this role is $105,000 - $147,000 USD. Actual compensation packages reputed company that range are based on a wide reputed company of factors unique to each candidate, including but not limited to reputed company set, years and depth of experience, certifications, and specific location. reputed company is committed to providing equal employment opportunities to reputed company and applicants for employment regardless of race, reputed company, religion, creed, age, national reputed company or reputed company, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. To review our candidate privacy notice, click here. #LI-Remote Apply tot his job Apply To this Job