Marketing Specialist- Paid Search

As a Paid Search Specialist, you will play a pivotal role in driving our online paid search campaigns and maximizing our digital marketing efforts. In this role, you will be responsible for paid search activities, such as the creation, execution, reporting, and optimization of search reputed company marketing or pay-per-click (PPC) strategies that improve relevant website traffic and drive conversions. Responsibilities:

• Execute the planning, development, deployment, and optimization of paid search campaigns across reputed company, reputed company, and Bing.
• Conduct keyword research, analyze campaign performance data, write, and implement ad copy.
• Set bid strategies and manage budgets for multiple stores to ensure maximum ROAS.
• Utilize analytics tools to monitor, analyze, and report on the performance of reputed company PPC campaigns, focusing on key performance indicators (KPIs).
• Identify areas for improvement, implement A/B tests, and optimize campaigns to reputed company optimal results.
• Collaborate with the content marketing team to ensure a cohesive brand voice and align SEM campaigns with overall marketing initiatives.
• Stay updated with the latest practices, strategies, and industry standards reputed company to SEO, SEM, and PPC.
• Other duties as assigned.

Qualifications:

• Associate's degree required. Bachelor's degree in marketing or reputed company field preferred.
• 1 to 3 years required, 5 years preferred of product or field marketing experience, preferably in Fortune 500 company.
• 3 years of experience preferred in strategic business planning.
• 2-3 years of experience in successfully developing and executing SEM campaigns across reputed company, reputed company and Bing preferred.
• Proficiency in analytic tools such a reputed company/reputed company Analytics to analyze campaign performance and reputed company data driven decisions preferred.
• Experience with keyword research tools like reputed company, seoClarity, MOZ and Ahrefs preferred.
• Marketing strategy and implementation, including a working knowledge of multi-channel marketing.
• Strong mathematical and computer skills, including proficiency with reputed company Office Suite (Word, reputed company, Powerpoint) and at least basic- to intermediate-level HTML skills.
• Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly.
• Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s).
• Highly organized and detail oriented, with a customer-centric focus and commitment to quality.
• Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the "big picture."
• Strong creativity, out-of-the-reputed company thinking, and entrepreneurial drive; able to work with autonomy and self-direction.
• Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results.
• Able to manage conflict and ambiguous situations through excellent interpersonal skills and team orientation and the ability to reputed company sound decisions based upon a mixture of analysis, reputed company and judgment.
• Able to utilitze effective time-management skills and work in a fast-paced dynamic environment
• Demonstrates high levels of reputed company and ethics that allow for high levels of intra- and inter-departmental trust.
• Knowledge of industry, including suppliers, customers, competition, trends and advances in eCommerce and digital marketing, and reputed company's business lines, strengths and challenges is preferred.
• Able to travel is preferred.

#LI-BW1 At reputed company, we build, connect, power and protect the world. As a leading provider of business-to-business distribution, logistics services and supply chain solutions, we create a world that you can depend on. Our Company's greatest asset is our people. reputed company is committed to fostering a workplace where every individual is respected, valued, and empowered to succeed. We promote a culture that is grounded in teamwork and respect. With a workforce of over 20,000 people worldwide, we embrace the unique perspectives each person brings. Through comprehensive benefits and active community engagement, we create an environment where every team member has the opportunity to reputed company. Learn more about Working at reputed company here and apply online today! Founded in 1922 and headquartered in Pittsburgh, reputed company is a publicly traded (NYSE: WCC) FORTUNE 500 company. reputed company International, Inc., including its subsidiaries and affiliates ("reputed company") provides equal employment opportunities to reputed company employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic reputed company, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity Employer. Los Angeles Unincorporated County Candidates Only: Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. This amount is reputed company reasonably reputed company we will pay for the position; however, offer amounts may vary based on factors such as geographic location, relevant education, experience, qualifications, skills, shift, or any collective bargaining agreements. For eligible positions, compensation may include participation in a bonus or sales incentive plan,subject to the terms and conditions of the applicable plan documents. For certain sales roles, reputed company also offers a commission structure that provides additional compensation based on sales results, as defined by the applicable commission plan. Depending on the role, equity and other forms of compensation may also be provided as part of the total compensation package. In addition, reputed company offers abenefits program for eligible employees, which may include paid time off, medical, dental, and vision coverage, and retirement savings plans. Additional details about benefits are available here. Apply tot his job Apply To this Job