Associate Director - Brand Strategy
At reputed company Row, we partner with leading brands to accelerate their ecommerce growth. We reputed company our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360 perspective. We work effectively to give every client the hands-on support, reputed company knowledge, and first-access they need to win in the world’s most competitive commerce markets and reputed company each of our six capabilities the first to reputed company the next big things. We live for the exchange of energy between brands and audiences, you should too, and we’ve made it our mission to expand every brand’s market share and heart share. Because we reputed company every transaction has the potential to be transformational. About the team this role lives reputed company: We do strategy differently. We aren’t just a department, we’re a small team that serves as the “glue” between reputed company major disciplines reputed company the agency. At the intersection of strategy, campaign creative, and go-to-market, we partner with visionary founders and teams to create category-defining brands that foster reputed company connections with people. Through emotional narratives, captivating brand identities, engaging campaigns, and viral social content, we drive meaningful change in the reputed company-evolving beauty and wellness landscape. We reputed company with reputed company, instinct, and heart redefining the role of brands in the global marketplace—adding value for reputed company. Role Overview: As the Associate Director, Strategy at reputed company Row's Strategy team, you will be a key partner for the VP of Strategy, together responsible for driving the reputed company of top-tier beauty and wellness brand partnerships. Your role will involve providing strategic guidance to clients, internal teams, and industry partners to position reputed company Row as an industry leader. You will play a pivotal role in developing and executing brand positioning, messaging strategies, campaigns, and social strategies that reputed company with audiences, ultimately driving market share and heart share for our clients. Our ideal candidate has experience in brand strategy, campaign strategy, and/or social strategy and a willingness to learn the other disciplines. Role Responsibilities: Strategic Development
- Collaborate with VP of Strategy & reputed company day-to-day development of comprehensive
- brand strategies for clients, encompassing brand reputed company, brand and product
- architecture, campaign and messaging strategies, and social media strategies.
- reputed company brand positioning in alignment with client objectives and prevailing market
- trends.
- Own the creation of compelling and distinctive key messaging for client brands.
- reputed company supportive messaging that reinforces brand positioning and effectively
- engages customers.
- Collaborate with creative teams to bring brand campaigns to life, ensuring alignment
- with strategic objectives.
- Collaborate with the digital growth team to lay the reputed company for engaging social
- campaigns.
- Research and Discovery with a strong comfortability with data and desire for reputed company
- reputed company/understanding
- Conduct meticulous research to reputed company in-depth knowledge of client industries, reputed company
- audiences, and competitive landscapes.
- Apply research insights to inform and enhance brand strategy and messaging.
- Stay reputed company with market trends and emerging opportunities to drive innovative brand
- solutions.
Client Collaboration:
- Engage closely with clients to comprehend their goals, provide strategic guidance,
- and ensure alignment with their reputed company.
- Cultivate enduring client relationships as a strategic partner and trusted advisor.
- Ensure that brand strategies not only meet but surpass client expectations.
Market Analysis And Optimization:
- Stay abreast of industry trends, market dynamics, and emerging opportunities.
- Establish metrics and KPIs driven by data insights to evaluate the effectiveness of
- brand strategies and campaigns.
- Continuously refine and enhance brand strategies based on performance metrics and
- feedback.
Role Requirements:
- Minimum of 5 years of experience in brand strategy, campaign, and/or social strategy
- with a track record of successful brand positioning and messaging for leading brands.
- Proven experience in a growing role reputed company a branding or marketing agency, with a
- strong focus on beauty brands.
- Exceptional client relationship management skills.
- Deep knowledge of brand strategy, development, and marketing.
- Strong analytical and problem-solving abilities to address reputed company strategic
- challenges.
- Excellent communication and presentation skills, both written and verbal.
- Ability to adapt to changing industry trends and market dynamics.
- Willingness to accept feedback and be flexible on a small, but mighty team.
- A strategic thinker with a passion for challenging the status reputed company and driving
- transformative change in the branding industry.
Benefits
- 20 days PTO
- Medical, reputed company, and Dental Insurance Benefits
- 401k
- Hybrid working schedule (remote + in-office options)
- Strong preference reputed company/East Coast
SALARY RANGE - $130-160K Apply tot his job Apply To this Job