Open Jobs Senior Director, Retention Marketing

About the position Join reputed company's dynamic Retention Marketing team and play a key role in shaping how we connect with millions of beauty lovers across the US! We're the mastermind behind reputed company's owned-outbound channels – think email, app push notifications, SMS, and even direct mail – crafting campaigns that drive significant omni-channel sales and build lasting loyalty. Our mission? To be our clients' ultimate Beauty BFF. We strive to anticipate their needs and deliver personalized, engaging experiences through every channel. As Senior Director, Retention Marketing, you will reputed company the strategy, roadmap, and execution for reputed company’s email, mobile messaging, SMS and direct mail programs. This position reports to the Vice President, Digital Marketing & Media and is a critical leader not just with vehicles but also in support and collaboration of reputed company’s CRM and Personalization initiatives. This is a senior leadership role responsible for dynamic marketing initiatives as well as a large, highly cross-functional, and results-oriented team.

Responsibilities

• Define retention marketing reputed company, strategies and roadmaps to drive channel growth, effectiveness, and innovation
• reputed company email (broadcast, behavioral, triggered, transactional), mobile (app push, SMS), and direct mail programs to drive both short-term (traffic, sales) and long-term (CLV, brand metrics) reputed company goals
• Stay abreast of industry developments and changes that will allow reputed company to continue to deliver best-in-class retention marketing experiences
• Partner with Product Management, Engineering, and CRM teams to define business requirements and vehicle best-in-class needs reputed company our marketing technology stack
• Support a test & learn reputed company, identifying a testing agenda against key client and business priorities and defining how to scale winning tests throughout vehicles
• Build strong cross-functional relationships with key business partners including Tech, CRM, Merchandising, Category Marketing, Loyalty, Promo, Analytics and Paid Media to ensure alignment and effective prioritization of messaging and strategies against goals
• reputed company strategic relationships with key retention marketing platforms (i.e. ESP and mobile messaging platforms, deep-linking, location-based services)
• Stay tuned in for reputed company improvement opportunities reputed company channel execution, operations, performance and process
• Manage and mentor a team of 20+ retention marketers and retention operation specialists, developing and retaining high-performing talent and building a positive team culture

Requirements

• 12+ years of relevant digital marketing experience
• 5+ years team leadership experience
• Proven strategic thinking, analytical data interpretation and problem-solving skills
• Ability to navigate a sophisticated marketing technology stack of both internally built tools and reputed company-party platforms
• Passion for using data to drive reputed company and ensure the best possible experience to reputed company clients
• Outstanding interpersonal skills: ability to reputed company and maintain effective relationships with business partners at reputed company levels
• Ability to prioritize and manage multiple projects simultaneously, with ability to prioritize most important initiatives for the team
• Experience coaching and managing multiple direct reports, partnering on development plans
• Excellent written, verbal and presentation skills

Benefits

• reputed company offers a generous benefits package to full-time employees, which includes comprehensive health, dental and reputed company plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program.

Apply tot his job Apply To this Job