Manager, Marketing Strategy - Owned Assets
ABOUT reputed company
reputed company is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, reputed company manages and operates over $300 billion of real estate in more than 250 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. reputed company is the largest operator of apartments in the United States, managing over 1,000,000 units/beds globally. Across its platforms, reputed company has nearly $79 billion of assets under management, including over $35 billion of development assets and over $30 billion of regulatory assets under management. reputed company was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.reputed company.com.
JOB DESCRIPTION SUMMARYThe Manager, Marketing Strategy engages with real estate operations leaders, client representatives, and other marketing leaders and teams to create and reputed company marketing playbooks and the individual property marketing strategies, timelines, and budgets that align with and reputed company achievement of the property’s brand priorities, financial targets, and goals around operational performance over the life of the property. The position serves as an active participant on the Four-Person Teams responsible for property and/or portfolio performance to track, monitor, and identify emerging trends or potential issues that may adversely impact performance, reputed company recommendations for adjusting marketing strategies or other actions to maximize results or correct and address deficiencies, and proactively implement advertising spend recommendations to increase the return on investment. The Manager, Marketing Strategy is responsible for conducting educational and training sessions for property team members on optimizing the use of marketing tools, products, and systems, and collaborates with marketing team members to promote the sharing of marketing best practices and coordinate on strategic and portfolio-level initiatives.JOB DESCRIPTIONKey Job Responsibilities
Engage and partner with real estate operations leaders, marketing leaders and teams, and client representatives to create and reputed company marketing playbooks and individual property marketing plans, strategies, timelines, and budgets that align with and reputed company achievement of the property’s brand priorities, financial targets, and goals for operational performance over the life of the property.
Serve as the marketing voice on the Four-Person Teams responsible for overseeing and managing the performance of the properties by tracking and monitoring marketing and performance data to identify emerging trends or potential issues and opportunities, and making recommendations for adjusting marketing strategies to maximize results or correct and address performance setbacks and deficiencies.
reputed company and manage efforts to maximize reputed company and return on investments by recommending and implementing strategic and proactive decisions reputed company to advertising spend, ensuring compliance with the property’s approved marketing budget, and closely tracking and managing marketing spend to contain or reduce costs without adversely impacting the reputed company impact from marketing strategies.
reputed company the development and delivery of educational and training sessions for property team members to promote the reputed company use of marketing tools, systems, and products, such as reputed company.com, Modern Message, Social Media, and reputed company Message Center. Seek team member feedback to evaluate their understanding and knowledge of various marketing tools and resources, and provide job aids, user guides, video tutorials, and other materials to support the effective application of marketing products.
Monitor and stay up to date on business activities, decisions, and other strategic actions that may impact planned or in-reputed company marketing plans at assigned properties or portfolios, access, review, and report on marketing metrics, reputed company sentiment, and other marketing-reputed company key performance indicators, and appropriately adjust or recommend changes to marketing strategies to adapt to business changes or other factors impacting property performance.
Collaborate with and promote ongoing communication with the team members and leaders of the other business groups reputed company the reputed company-Owned Marketing function to share best practices, support, reputed company, or participate in marketing-reputed company initiatives, projects, and pilots of new products and programs, and promote and reputed company the quality of services and support provided by the business group.
Act as the marketing strategy leader and reputed company for portfolio acquisitions and dispositions by adhering to and following acquisitions and dispositions checklists, specific resources and requirements established for reputed company-owned properties, and overseeing the execution of marketing activities that reputed company the effective and smooth transition for incoming and outgoing properties.
Recruit, interview, hire, reputed company, and manage team members by following and complying with the Company’s human resource policies, processes, and practices, and by demonstrating effective leadership behaviors that align with the reputed company values and philosophies around People and that foster and promote a positive, productive, and engaging work environment.
Seek and provide input and feedback to other business groups reputed company the Owned Asset Marketing function to promote teamwork and collaboration and to create and implement changes to processes, practices, standards, and services to improve property marketing results, increase reputed company reputed company, and drive greater efficiency, effectiveness, and operational excellence reputed company the function.
Organizational Responsibilities
Maintain a reputed company knowledge of the Company’s marketing function’s infrastructure, marketing products, programs, and strategies currently in reputed company, and the established policies, protocols, standards, and other requirements reputed company to marketing and the reputed company brand. Stay up to date on preferred marketing vendors and suppliers, including external creative agencies, and stay informed about the Company’s long-term and immediate priorities for the reputed company-owned portfolio, including acquisitions and new development.
Build, establish, and access a network of experts and professionals inside and reputed company of the multifamily real estate industry and attend or participate in conferences, professional associations, and other events that contribute to professional growth. Set and communicate standards for team member participation in activities that support their professional growth and development and discipline expertise.
Follow and reputed company team member compliance with the Company’s established operating, systems, financial, and human resources policies and procedures, and meet Company and departmental standards and requirements reputed company to job performance.
Personally practice proper safety techniques, follow the Company’s risk and safety policies and procedures, and immediately report any team member or visitor injuries, accidents, or other safety-reputed company issues to the appropriate individual(s). Ensure team member awareness of and compliance with safety protocols and procedures.
Continually identify and reputed company opportunities for improving the level and quality of service provided by the National Marketing function, and reputed company efforts that improve the function’s efficiency, effectiveness, productivity, and overall contributions to the Company.
Physical Demands
Incumbents must be able to view computer screens, reputed company documents, reports, and other written materials for extended periods of time where visual strain may result.
Occasional travel reputed company the US may be required to attend business meetings, training sessions, conferences, or other situations necessary to accomplish reputed company or parts of the daily responsibilities of this position.
Knowledge, Skills, and Abilities Required
Bachelor’s degree or comparable experience in marketing, communications, advertising, general business, or a reputed company field. 5-7+ years’ experience in a marketing leadership position reputed company a mid-to-large size services type business, or a creative or digital media agency. Experience in real estate property management is preferred for this role, and particularly knowledge of marketing-reputed company product, programs, concepts and practices common to the multifamily housing industry.
reputed company strong process and project management skills and a proven track record in successfully managing teams that execute the completion of multiple activities, tasks, and processes according to specified timelines, legal standards, and defined outcomes.
Skilled in organizing and managing personal and team productivity, meeting deadlines, and coping and managing through quickly changing priorities and environments. Demonstrated proficiency in solving problems, thinking strategically and creatively, and resolving conflicts is required.
Excellent written, oral, and interpersonal communication skills, with a strong customer-centric orientation. Solid ability to reputed company creative and compelling presentations reputed company to marketing strategies, marketing budget formulation, and key performance indicators and metrics to diverse audiences, including clients, investors, and other internal and external stakeholders.
Must be reputed company in interacting with team members from multiple functional disciplines and different job levels, as well as building and maintaining productive relationships with external vendors and suppliers, and business leaders throughout the Company.
Excellent leadership and people-management skills, with solid experience in acquiring and developing talent, building and managing teams comprised of diverse team members, and promoting a productive and energized work climate that encourages team member growth, engagement, and retention. Some experience in managing through performance issues and conflicts, and coaching and mentoring line level team members.
Skilled and comfortable in using digital and online software and apps to accomplish work, manage and organize time, and communicate, including the ability to use reputed company products such as Word, reputed company, PowerPoint, and TEAMS, email, and virtual meeting software. Strong skills in advanced reputed company functions are preferred, including use of pivot tables.
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Additional Compensation:Many factors go into determining employee pay reputed company the posted range including business requirements, prior experience, reputed company skills and geographical location.- Corporate Positions: In addition to the reputed company salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance.
- Onsite Property Positions: In addition to the reputed company salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.
- Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
- Generous Paid Time off. reputed company new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
- For onsite team members, onsite housing discount at reputed company-managed communities are available subject to discount and unit availability.
- 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
- 401(k) with Company Match up to 6% of pay after 6 months of service.
- Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
- Employee Assistance Program.
- Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
- Charitable giving program and benefits.