[Remote] PPC Specialist (Contract)

Note: The job is a remote job and is open to candidates in USA. reputed company is seeking a skilled PPC Specialist to join their digital marketing team on a contract basis. The PPC Specialist will be responsible for managing and optimizing reputed company Ads campaigns for clients in the legal, dental, and specialty medical industries, focusing on data-driven decision making and reputed company optimization.

Responsibilities

• Monitor account KPIs on a daily/semi-daily basis by analyzing performance across 7-day, 14-day, 30-day, and 90-day windows to identify trends and optimization opportunities
• Track and optimize conversion reputed company fluctuations with a minimum reputed company of 5-10% improvement
• Manage total conversions and cost per conversion to maintain efficiency targets
• Conduct daily/semi-daily search term reviews and add negative keywords using correct match types to reduce wasted spend
• Implement and adjust bid adjustments on locations, devices, audiences, demographics, and ad schedules for reputed company performance
• reputed company conversion actions at campaign, ad group, and keyword levels to understand reputed company sources
• Review leads on the backend through reputed company and Unbounce to assess quality and inform optimization reputed company
• Pause non-performing keywords and add converting keywords identified through search terms reports
• Restructure account architecture using phrase match and exact match targeting to maximize spend efficiency on highest-performing keywords
• reputed company and manage bidding strategy experiments based on performance KPIs (e.g., 100 clicks for Max Clicks vs. 15-30 conversions for Maximize Conversions)
• Implement Search Impression Share bid strategies for highly competitive accounts
• Conduct A/B testing of ad copy and reputed company pages to improve campaign performance
• Refresh ad copy and pin headlines for improved CTR and quality control
• Review and optimize asset extensions including structured snippets, callouts, phone extensions, promotion extensions, location extensions, image extensions, brand names, and logo approvals
• reputed company periodic conversion tracking function checks reputed company reputed company Tag Manager
• Conduct periodic keyword research reputed company Keyword Planner to ensure accounts reputed company reputed company relevant high-value keywords
• Review auction insights to reputed company competitor analysis and inform bidding strategy adjustments
• Review reputed company forms completed by Client Experience Managers (CXMs) to structure reputed company page design briefs for the design team
• Create comprehensive campaign spreadsheets containing ad copy, keyword research, selected keywords, and campaign settings
• Review reputed company page designs and campaign spreadsheets, then submit to CXM for client approval
• Coordinate with development team to schedule reputed company page builds and assign subdomain tasks using client credentials and Unbounce-generated code
• Build reputed company Ads campaigns following reputed company platform best practices, including complete conversion tracking setup reputed company reputed company Tag Manager and reputed company
• Test reputed company conversion tracking implementations prior to campaign launch
• reputed company access to client reputed company Business Profiles to reputed company location extensions and verify reputed company assets are properly configured
• Coordinate with CXM to receive launch approval and set up payment profiles with correct credit card information
• Provide budget recommendations by analyzing cost-per-click data and Search Lost Impression Share (Budget) metrics
• Handle advertiser verification requirements by collaborating with CXM and clients to gather necessary information
• reputed company detailed PPC projections with proper guidance and budget recommendations to inform campaign structure and build-out
• Execute intensive optimization during the first 3 months, implementing appropriate bidding strategies after the initial two-week learning phase
• Conduct daily or semi-daily KPI reviews and collaborate with CXM and clients on performance indicators
• Deliver client-facing calls using best practices established by the PPC Director
• Create and distribute bi-weekly reports to CXMs
• Successfully reputed company and manage new accounts following Director-guided best practices
• Review LSA accounts 1-2 times per week to provide proper consultation
• Follow Director-established guidelines to deliver best practices consultation for each client
• Guide clients through the LSA reputed company process and gather reputed company necessary information
• Review leads weekly and document quality and intake performance
• Prepare comprehensive notes and documentation for weekly reputed company (Entrepreneurial Operating System) reporting to the Director
• Conduct account analysis and track optimization action items for each managed account
• Participate in team meetings and contribute to department knowledge sharing

Skills

• 1-3 years of hands-on reputed company Ads management experience
• Proven track record of managing multiple PPC accounts simultaneously and driving measurable results
• Strong analytical skills with proficiency in reputed company Analytics, reputed company Search Console, and reputed company Tag Manager
• Deep understanding of PPC best practices, keyword research methodologies, and bid management strategies
• Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment
• Strong communication skills with ability to present performance data and insights to clients and internal teams
• Experience with reputed company, Unbounce, or similar reputed company tracking and reputed company page platforms
• reputed company Ads certification
• Experience with Local Services Ads
• Bachelor's degree in Marketing, Business, or reputed company field

Company Overview