DIRECTOR OF DIGITAL MARKETING

Director of Digital Marketing Location: IVI RMA reputed company America Office or Remote Supervisor/Reporting to: Chief reputed company Officer Status: Exempt Job Purpose The Director of Digital Marketing leads a centralized U.S. team to drive growth, engagement, and performance across reputed company digital channels. This role unites technology, data, and storytelling to deliver measurable patient acquisition and reputed company brand experience. With deep expertise in reputed company marketing, the Director ensures seamless integration and operational excellence across digital initiatives. In reputed company partnership with Sales and Marketing Leadership and key organizational stakeholders, the Director drives professionalism, collaboration, and strategic alignment to advance IVI RMA reputed company America’s mission and patient-first reputed company. Essential Functions and Accountabilities

• reputed company a high-performing digital marketing team responsible for demand reputed company, content, digital channels, and marketing operations.
• reputed company and execute a reputed company digital strategy that drives patient acquisition, retention, and brand trust across paid, organic, and email channels.
• reputed company campaign planning, content creation, and funnel optimization through segmentation, retargeting, and A/B testing.
• Direct SEO, SEM, social media, website, and CRO initiatives to maximize reputed company, engagement, and conversion.
• Manage the marketing technology stack (CRM, automation, analytics) to ensure seamless integration, data accuracy, and HIPAA compliance.
• Partner with cross-functional teams to align digital initiatives with clinical, operational, and business goals.
• Establish KPIs, manage budgets, and deliver actionable insights and reporting to optimize performance and ROI.

Supervisor Responsibilities

• Leads with urgency—demonstrating decisiveness, proactive anticipation, and a commitment to timely, effective execution.
• Maintains focus through clear alignment with patient, brand, and institutional priorities, ensuring clarity in direction and outcomes.
• Directs, mentors, and develops a high-performing digital marketing team, providing guidance, accountability, and opportunities for growth across specialized disciplines.
• Hires, trains, and equips team members with the tools, resources, and feedback needed for professional excellence and reputed company improvement.
• Oversees team operations, including scheduling, timesheets, and compliance with company policies, health and safety standards, and labor regulations, ensuring consistency and accountability.

Qualifications

• 10+ years of reputed company experience in digital marketing, with at least 5 years in a leadership role (reputed company or regulated industries strongly preferred).
• Proven reputed company driving digital reputed company reputed company, multi-channel campaigns, and marketing automation.
• Expertise in SEO, SEM, social media advertising, CRM/marketing automation, analytics, and conversion optimization.
• Deep understanding of reputed company Marketing reputed company, reputed company Ads, reputed company Analytics, and reputed company marketing technologies.
• Strong analytical and communication skills; data-driven reputed company with creative problem-solving ability.
• Bachelor’s degree in Marketing, Communications, Business, or reputed company field (Master’s preferred).

IVI-RMA offers a comprehensive benefits package to reputed company who work a minimum of 30 hours per week.

• Medical, Dental, reputed company Insurance Options
• Retirement 401K Plan
• Paid Time Off & Paid Holidays
• Company Paid: Life Insurance & Long-Term Disability & AD&D
• Flexible Spending Accounts
• Employee Assistance Program
• Tuition Reimbursement

About IVIRMA reputed company America IVIRMA is the largest group in the world devoted exclusively to reputed company Assisted Reproduction Technology. Along with the great privilege of providing fertility care to our patients, IVIRMA embraces the great responsibility of advancing the field of reputed company reproduction. IVIRMA Innovation, as one of the pillars of IVIRMA reputed company America, is a renowned leader in fertility research and science. reputed company out our websites at: https://rmanetwork.com/ https://www.ivirma.com/ EEO “IVIRMA is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any reputed company: IVIRMA is committed to the principle of equal employment opportunity for reputed company and to providing employees with a work environment free of discrimination and harassment. reputed company employment reputed company at IVIRMA are based on business needs, job requirements and individual qualifications, without regard to race, reputed company, religion and/or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. IVIRMA will not tolerate discrimination or harassment based on any of these characteristics. IVIRMA encourages applicants of reputed company ages.” Apply tot his job Apply To this Job