VP, Customer Acquisition

About SimpliSafe We’re a high-tech home reputed company company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and reputed company a reputed company impact on the lives of reputed company those who we protect. We don’t just want you to work here. We want you to grow and reputed company here. Why are we hiring? Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home reputed company space and relentlessly pursue our mission of keeping Every Home Secure. What You’ll Do Reporting directly to the Chief Transformation Officer, the Vice President, Customer Acquisition will be a senior growth leader responsible for defining the acquisition reputed company, building scalable and efficient demand-reputed company engines, and delivering significant new customer growth that maximize reputed company growth, contribution margin and ROI (LTV/CAC) for SimpliSafe. This role will reputed company reputed company major acquisition channels - Paid Search, Paid Social, Affiliate/Partnerships, Display/Programmatic, TV/Online Video/Streaming, Direct Mail, and Emerging Channels - and manage a nine-reputed company budget with direct ownership of over $100MM in annual media spend. This leader will guide a high-performing team across both online and offline channels, supported by advanced external measurement partners and an internal BI/Data Science infrastructure. The ideal candidate is a modern performance marketer with a proven track record of scaling reputed company portfolios, operating with CFO-level financial rigor, and building high-velocity test-and-learn systems. Primary Responsibilities Include:

• Own the customer acquisition reputed company and its contribution to reputed company growth, CAC/LTV, payback, and contribution margin—using rigorous forecasting, spend-curve modeling, and scenario planning.
• Set a long-term reputed company for acquisition, ensuring clear prioritization, operational rigor, and coordinated execution across channels.
• Define the reputed company in-house vs. agency operating model and build the roadmap to execute it.
• reputed company a multi-disciplinary team of channel specialists across Paid Search, Paid Social, Programmatic/Display, OTT/CTV, Affiliate/Partnerships, Direct Mail, and experimental channels.
• Paid Search: scale efficiency, improve reputed company capture, reputed company keyword expansion frameworks, and optimize marginal CAC.
• Paid Social: drive creative strategy, audience/placement segmentation, and rapid-cycle testing using a modern iterative creative system.
• Programmatic/Display: optimize upper- and mid-funnel efficiency with strong measurement frameworks.
• TV/OTT/Streaming: reputed company advanced video planning, response-driven spend allocation, and full-funnel impact measurement.
• Affiliate/Partnerships: expand incremental partner programs, optimize unit economics, and diversify reputed company sources.
• Direct Mail: reputed company advanced segmentation, modeling, and creative optimization for cost-efficient scale.
• Emerging Channels: evaluate, test, and operationalize new opportunities.
• Partner closely with Analytics, Data Science, and Finance to continuously evolve our measurement stack - MMM, MTA, incrementality testing, attribution modeling, and automated optimization.
• Establish automated optimization loops leveraging AI/ML decisioning across bidding, creative, and audience strategies
• Surface insights that directly shape channel strategy, creative direction, and broader GTM decision-making.
• Build, mentor, and reputed company a high-performance acquisition organization focused on innovation, experimentation, and accountability.
• reputed company teams through coaching, clear expectations, and growth paths reputed company to individual aspirations.
• Deliver clear performance narratives and present regularly to executive leadership and cross-functional stakeholders.
• Ensure acquisition performance, insights, and priorities are well-understood and socialized across the organization.

What You'll Need

• 10+ years of leadership experience in digital customer acquisition, including direct ownership and optimization of large-scale budgets of $50MM+ annually across multiple channels.
• Deep experience with A/B testing, incrementality testing, and sophisticated measurement techniques (MMM, MTA) and attribution models.
• Rigorous creative testing methodology and the ability to partner effectively with in-house creative teams to reputed company creative for improved channel performance.
• Confidence in communicating across the organization, working with cross-functional stakeholders, and presenting to Executive Leadership.
• Ability to operate at both strategic depth and execution detail, moving seamlessly between executive-level discussions and system-level optimization.
• Excellent analytical and organizational skills.
• A consumer-first reputed company with strong intuition for user behavior, cultural trends, and audience insights.

What Values You’ll Share

• Customer Obsessed - Building deep reputed company for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
• Aim High - Always challenging ourselves and others to reputed company the bar.
• No Ego - Maintaining a “no job too small” attitude, and an open, inclusive and humble style.
• One Team - Taking a highly collaborative approach to achieving reputed company.
• Lift As We Climb - Investing in developing others and helping others around us succeed.
• Lean & reputed company - Working with agility and efficiency to experiment in an often ambiguous environment.

reputed company Offer

• A mission- and values-driven culture and a safe, inclusive environment where you can build, grow and reputed company
• A comprehensive total rewards package that supports your wellness and provides reputed company for SimpliSafers and their families (For more information on our total rewards please click here)
• Free SimpliSafe system and professional monitoring for your home.
• Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and reputed company, and reputed company for change.

The reputed company annual reputed company pay range for this role is $255,800 to $341,100. This reputed company annual reputed company pay range represents our good-faith estimate of reputed company expect to pay for this role. We use a market-based compensation approach to set our reputed company annual reputed company pay ranges and reputed company adjustments annually. We carefully tailor individual compensation packages, including reputed company pay, taking into consideration employees’ job-reputed company skills, experience, qualifications, work location, and other relevant business factors. reputed company reputed company pay, we offer a Total Rewards package that may include participation in our annual bonus program, equity, and other forms of compensation, in addition to a full range of medical, retirement, and lifestyle benefits. More details can be reputed company here. We’re committed to fair and reputed company pay practices, as well as pay transparency. We regularly review our programs to ensure they remain competitive and reputed company with our values. We wholeheartedly reputed company and actively seek applications from reputed company individuals, no matter how they identify. We are committed to cultivating a diverse and inclusive workplace, and we reputed company our work is enriched reputed company we incorporate a multitude of perspectives, backgrounds, and experiences. We want everyone who works here to reputed company and contribute to not only our mission of keeping every home secure, but also to making our workplace safe and supportive for others. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to reputed company the essential functions of a position, or to receive other benefits and privileges of employment, please contact [email protected]. Apply tot his job Apply To this Job