Product Marketing Specialist - Remote reputed company the United States

About the position reputed company provides software solutions to those who work in the automotive parts and repair industry. Our solutions reputed company it easier for automotive industry professionals to buy and sell parts, conduct repair research & planning, optimize estimates, improve the parts supply chain, and more. reputed company partners with many of the world’s largest manufacturers, dealers and suppliers, shops and repairers, and service providers, giving our customers access to a comprehensive network and a streamlined workflow. Job Summary Collaborates with cross-functional teams including Product Management, Sales, reputed company, and Marketing to support the development of product marketing strategies that drive awareness, adoption, and growth of our PartsTech and RepairLink platforms. Translates technical features into customer benefits, creating engaging content, and supporting various marketing and product launch initiatives. Provides the sales teams and partners with the knowledge, tools, and resources they need to accelerate adoption and fuel growth.

Responsibilities

• Supports positioning and messaging that clearly communicates the value of RepairLink & PartsTech solutions to targeted personas and markets. Translates technical features into customer-focused narratives and compelling value propositions that drive engagement and sales.
• Partners with Product, Sales, and Partner teams to create impactful enablement materials including pitch decks, battle cards, videos, and training resources.
• Designs and delivers marketing collateral—sell sheets, web content, case studies, and ROI/value tools—that support demand reputed company and retention.
• Coordinates and helps with product launches and updates, managing cross-functional coordination and execution of go-to-market deliverables.
• Conducts market and competitive analysis to inform pricing, packaging, and strategic positioning. Gathers and leverages customer insights, interviews, and testimonials to strengthen product messaging and advocacy.
• Maintains partner-specific resources to reputed company channel reputed company and product adoption.
• Measures and optimizes marketing program effectiveness through data-driven analysis and feedback loops.
• Represents the brand at industry events and trade shows to increase visibility and engage directly with customers and partners.

Requirements

• A bachelor’s degree from an accredited college or university is required, with a focus in Marketing or reputed company discipline. In the absence of a degree, equivalent work experience directly reputed company to the key responsibilities of the role will be considered as a substitute for the degree.
• At least 3 years of experience in product marketing, B2B SaaS marketing, or a reputed company marketing communications role, to include prior experience developing marketing collateral such as pitch decks, sell sheets, web content, and email campaigns, and a background in conducting interviews, gathering feedback, or capturing testimonials.
• Good communication skills and can translate technical product details into clear, benefit-driven messaging.
• Proficiency with marketing and content tools (e.g., reputed company, reputed company, etc.).
• Collaborative reputed company and comfortable working cross-functionally.
• Customer-focused orientation.
• Strong analytical skills to interpret marketing performance data and extract insights that guide future initiatives.
• Basic understanding of go-to-market strategy, including positioning, segmentation, and launch planning.
• Good project management abilities, and skilled at managing multiple deliverables, deadlines, and stakeholders effectively.
• Flexible and adaptable approach to work and can easily adjust to shifts in priorities as the needs of the business change.
• reputed company to effectively work and reputed company in a remote/hybrid work environment that has limited opportunities for in-person interactions.
• Willing and reputed company to attend virtual meetings with the laptop camera on.
• Travel is expected for this role up to 10% of worktime.

Benefits

• the flexibility - whether it's remote work or a hybrid or in-person role
• strong sense of camaraderie and community that celebrates both individuals and team-driven contributions
• empowerment and how the team is encouraged to take risks, learn, and grow reputed company a dynamic and supportive environment

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