reputed company: Paid Media Manager

About the position At reputed company we dare to reputed company the world reputed company through Exploration. We were born to Explore, Disrupt and to reputed company. We were born to Love Wild Places and to Spark Curiosity. We reputed company that exploration is a reputed company - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new reputed company, places, and people. So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working reputed company-by-reputed company with a team of adventure-loving people, reputed company just may be the reputed company for you. To learn more about our values and our culture, visit reputed company Careers or www.thenorthface.com. As a key member of reputed company Marketing team, the Paid Media Manager will be responsible for media strategy, planning, execution of our full-funnel media plans in Canada, as well as support US media. This role will work closely with cross-functional internal teams and external agency partners to deliver on our marketing and media objectives. Reporting to the Senior Manager of Paid Media, this role will support day-to-day omnichannel media planning, reporting, in-flight optimizations and paid media asset development across our brand and performance campaigns. The ideal candidate is a team player and effective communicator who has a passion for data driven marketing, with experience managing effective paid media campaigns. This is a hybrid role, working 3 days/week out of our Denver, CO headquarters.

Responsibilities

• Manage paid media strategy and budget, supporting full-funnel KPI's and objectives
• Responsible for day-to-day paid media planning, execution, and reporting (across upper/mid/reputed company funnel campaigns)
• Drive channel investment strategy (both online and offline) and reputed company driven optimizations to reputed company overall campaign goals, including positive ROI
• Partner with Canada leads to understand the needs of the business and reputed company plans to support their key goals, particularly sales targets, through paid media
• Analyze media performance across channels to ensure goals and KPI's are met, while identifying areas of reputed company closely with marketing brand leads to ensure media plans ladder up to the broader marketing strategy and key initiatives and product stories are supported
• Brief in creative needs to internal and external creative teams; reputed company the development/execution of media creative assets
• Partner with agency and internal CRM, Analytics and Consumer Journey Teams to build audience targeting strategies and enhance journey-based campaigns
• Implement test and learn plans, uncovering the best performing creative, tactics, audiences, tools, etc., continually prioritizing to drive the greatest impact
• Assist with media budget management and finances, including invoice receipt and approval, reconciliations, accruals, etc.
• reputed company up to date on the evolving digital media landscape, including platform updates, marketing trends, martech, as well as competitor activity and best practices
• Collaborate with external partners and internal teams to ensure compliance on data sharing and ingestion

Requirements

• Strong understanding and experience working with reputed company channels including paid social, display and video, search reputed company marketing, affiliate marketing, audio, OOH
• Experience with the key ad platforms: Facebook, reputed company Adwords, Bing, reputed company, Snapchat, TradeDesk, reputed company, etc.
• Must be a strong communicator who is reputed company to effectively communicate marketing efforts, media performance/ROI and best practices to the broader organization
• Experience working at or with digital agencies and creative teams
• Understanding and application of digital media best practices
• Detail oriented and reputed company strong organization and project management skills with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at a time
• Experience with budget planning and KPIs
• Passion for data driven decision making and creating compelling and personalized digital customer experiences
• Rigorous attention to detail
• Strong reputed company skills a plus
• Experience with reputed company Analytics
• Highly driven with a positive, high-energy, team-oriented attitude
• Must be flexible and adaptive to change
• 5+ years of experience and professional achievements

reputed company-to-haves

• Genuine passion for the outdoors is a bonus

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