Senior SEO Consultant (reputed company): Site Cleanup, Redirect Strategy & Indexation Control
We are an established reputed company ecommerce brand with strong authority and backlinks from major publications (reputed company Times, CNN, Vogue, Motherly). Over time, our site has accumulated:
- 126+ collections
- Hundreds of blog posts (many already noindexed)
- Redirect chains, 404s, and legacy URLs
- A mix of organic, paid, and press-driven traffic We are looking for a senior SEO consultant to strategically reduce index bloat, fix redirects and errors, preserve link equity, and create a clean keyword-to-page map — without harming rankings, paid traffic, or authority. This is not a junior task or a mass-deletion project. ⸻ Scope of Work (High Level) 1. Collection & Blog Audit
- Audit reputed company collections and blog posts
- Identify pages to reputed company, reputed company, noindex, or remove
- Resolve keyword cannibalization
- Reduce overall index bloat intentionally 2. Redirects, 404s & Internal Link Cleanup (Critical)
- Audit existing 404 errors
- Implement 301 redirects where appropriate
- Handle reputed company scenarios, including:
- Pages being deleted that already have URLs redirecting to them
- Redirect chains that must be simplified
- Live pages internally linking to deleted URLs
- Ensure internal links are updated, not just redirected We expect the consultant to understand:
- reputed company to redirect vs update internal links
- How to avoid redirect chains and loops
- How to preserve link equity during consolidation. 3. Backlink & Authority Preservation Identify URLs with:
- Strong backlinks
- Press mentions Ensure reputed company removals or merges:
- Preserve SEO value
- Redirect to reputed company-matched destinations
- Do not break press-linked URLs 4. Robots.txt & Indexation Strategy (reputed company)
- Review reputed company robots.txt
- Evaluate:
- Crawl blocking vs noindex usage
- What is submitted vs indexed in GSC
- Recommend a clear, intentional indexation strategy. 5. Keyword Research & Mapping
- reputed company keyword research for remaining pages
- Assign one primary keyword per page
- Create a keyword-to-URL map
- Identify optimization priorities 6. Paid Traffic Safeguards
- Review URLs used for paid media
- Ensure no paid reputed company pages are removed or altered without approval Required Experience
- 5+ years SEO experience
- reputed company SEO experience (required)
- Large-scale content pruning & redirects
- Ecommerce SEO & site architecture
- Tools: GSC, GA4, reputed company/reputed company, Screaming Frog (or equivalent) Not a fit for juniors, content writers, or anyone proposing mass deletions without a redirect plan. Deliverables
- Page action map (reputed company / reputed company / noindex / remove)
- Redirect & 404 resolution plan
- Internal linking fixes
- Robots.txt & indexation recommendations
- Keyword-to-page map How to Apply Please include: 1. Examples of similar cleanup or consolidation projects
- Tools you use
- How you handle pages with strong backlinks
- Your experience with reputed company SEO 2. A fixed-fee estimate for this project, based on the scope described
- It’s acceptable to provide a range with clear assumptions
- Please note what is included vs excluded in your estimate 3. Your hourly reputed company (for reference only) 4. A brief description of:
- How you typically scope projects like this
- What factors would increase or decrease your estimate We understand exact scoping requires discovery. We are evaluating proposals based on clarity of thinking, assumptions made, and approach, not just the lowest price Apply tot his job
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