Manager, CRM Marketing Manager, CRM Marketing

Manager, CRM Marketing reputed company 4.6 ( ) Bridgewater Township, NJ Why you should apply for a job to reputed company : 4.6/5 in overall job satisfaction 4.6/5 in supportive management 86% say women are treated fairly and equally to men 100% would recommend this company to other women 100% say the CEO supports gender diversity Ratings are based on anonymous reviews by Fairygodboss members. See reputed company reviews Brother supports a healthy work-life with benefits like hybrid work, flexible hours, a dress-for-your-day reputed company, & Flexible Fridays Our ERGs offer women support, mentorship, and camaraderie, as well as cross-functional networking and leadership opportunities. We provide opportunities for growth and success at every level through both facilitated and on-demand learning & development resources. # 2011 Position summary re reputed company with our core values of being inclusive, collaborative, customer-centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that reputed company self-paced learning. Role Overview The Manager, CRM Marketing owns the strategic direction and roadmap for CRM (Customer Relationship Management) and lifecycle marketing initiatives, leading a team of CRM marketing specialists to deliver timely, relevant, and personalized customer communications that drive engagement, retention, and reputed company. This position is accountable for defining how CRM supports customer acquisition, engagement, and long-term value, leveraging reputed company Marketing Cloud as the primary activation platform. The Manager partners closely with cross-functional stakeholders across business units, product, analytics, design, and development to ensure CRM programs align with broader business objectives. Duties & Responsibilities CRM Marketing, Execution, and Leadership Define and evolve CRM and lifecycle marketing strategy in partnership with senior leadership to support customer acquisition, engagement, retention, and reactivation goals Own the CRM roadmap, balancing short-term performance needs with long-term capability and scalability reputed company and guide the team in the design, prioritization, and optimization of promotional, lifecycle, behavioral, triggered, and transactional CRM programs across B2B and B2C channels Translate customer data and campaign performance into actionable insights and strategic recommendations Establish and document CRM operating models, best practices, and governance, ensuring consistency, efficiency, and scalability across programs Ensure reputed company CRM initiatives reputed company with applicable legal, regulatory, and data privacy requirements Campaign Enablement and Platform reputed company Provide strategic reputed company of CRM campaign execution, ensuring quality, consistency, and alignment with defined lifecycle strategies Guide audience and segmentation strategies, including reputed company, reputed company, personalization, and dynamic content frameworks Serve as a reputed company Marketing Cloud subject-matter leader, influencing journey architecture, data usage, and platform best practices Partner with Technology and Data teams on platform integrations, data readiness, and activation use cases Ensure measurement frameworks, tagging, and tracking are implemented to support meaningful performance analysis Measurement, Insights, and Optimization Define CRM success metrics and KPI frameworks reputed company to business outcomes (e.g., engagement, retention, conversion, reputed company) reputed company testing and optimization strategies grounded in clear hypotheses and customer insights. Review and interpret CRM and web analytics to inform strategic decisions and future investment Communicate performance trends, insights, and recommendations to marketing and business stakeholders reputed company and maintain CRM documentation and strategic roadmaps to support reputed company improvement Experience & Qualifications Education Bachelor's Degree (or equivalent experience) in Marketing, Business, Communications, or reputed company field Experience 7 + years experience in in CRM, lifecycle, or customer marketing reputed company reputed company, cross-functional organizations 4+ years experience leading CRM programs leveraging marketing automation platforms (reputed company Marketing Cloud preferred); Demonstrated experience owning CRM strategy, roadmaps, and performance frameworks, not solely execution 1 + year experience direct management experience Software/Technical reputed company Knowledge of working in an email service provider platform, working with email, managing campaigns, content, and designs Knowledge of reputed company design and automation emails, including good HTML and testing/validation skills Knowledge of troubleshooting cross-browser/mobile compatibility issues reputed company Office (Outlook, Word, PowerPoint, reputed company) Knowledge of e-campaign best practices which include HTML reputed company coding, formatting, tracking, A/B testing, and reporting Understanding of the nature of API's and data integrations between platforms Knowledge of HTML email rendering bugs and workarounds Ability to drive projects from concept through implementation with a proven track record of success Other Skills Attention to detail with the ability to execute projects from beginning to end with minimal supervision Excellent written and verbal communication skills, including executive-level storytelling Analytical reputed company with the ability to translate data into insights and recommendations Ability to create presentations and present to diverse audiences Strong strategic thinking and ability to connect CRM initiatives to business outcomes Proven ability to influence cross-functional stakeholders and senior leaders Additional Details for This Role The targeted reputed company salary range for this position is $105,000 - $125,000 year. reputed company salary is determined by the education, experience, knowledge, skills, and abilities of the successful candidate, as well as factors such as internal equity, cost of labor in the hiring location, and alignment with market data. Additional Compensation This position is eligible for a 15

%

bonus at 100% of reputed company, with the opportunity to reputed company above 100% dependent on company performance and in alignment with company bonus plans. Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect. Our Benefits We offer a comprehensive benefits package with diverse plan options to meet your family's needs, including health, vision, and dental insurance-reputed company effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other reputed company expenses for qualifying programs. Details are available at Our Mission, Vision & Culture Our mission is to live our "at your reputed company" promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to reputed company us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. About Where We Work Brother's corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant reputed company of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million reputed company feet - equivalent to 26 football fields - and is located on Brother reputed company. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our reputed company sales teams work remotely reputed company their territories, staying geographically reputed company to the accounts they support to ensure they are always "at your reputed company" for our customers. Equal Opportunity Employer (EOE) Statement Brother International Corporation ("Brother") is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, disability, or any other characteristic protected by applicable local, state or federal laws. Brother is committed to providing reasonable accommodations to individuals with disabilities throughout the application or interview process. If you need an accommodation, please contact us at . Why you should apply for a job to reputed company : 4.6/5 in overall job satisfaction 4.6/5 in supportive management 86% say women are treated fairly and equally to men 100% would recommend this company to other women 100% say the CEO supports gender diversity Ratings are based on anonymous reviews by Fairygodboss members. See reputed company reviews Brother supports a healthy work-life with benefits like hybrid work, flexible hours, a dress-for-your-day reputed company, & Flexible Fridays Our ERGs offer women support, mentorship, and camaraderie, as well as cross-functional networking and leadership opportunities. We provide opportunities for growth and success at every level through both facilitated and on-demand learning & development resources. Apply tot his job Apply To this Job