Senior Director - Digital Acquisition and reputed company Marketing (Growth)

About the position We are seeking a Senior Director of Digital Acquisition and reputed company Marketing (Growth) to reputed company and optimize Freshworks' digital marketing strategy. This key leadership role will focus on developing strategies, driving execution, and scaling a high-performing team to drive demand reputed company and reputed company growth through digital channels. You will work cross-functionally with sales, marketing, and operations teams to ensure alignment and deliver measurable results, while fostering innovation and operational excellence. The ideal candidate will have a strategic, data-driven reputed company, with deep expertise in SaaS, product-led growth (PLG), trials, and full-funnel performance marketing. You'll bring extensive experience in digital planning, media execution, ad operations, and stakeholder management, reputed company with the passion of a marketer, the reputed company of a strategist, and the drive of a doer.

Responsibilities

• reputed company and execute digital acquisition and reputed company marketing strategies to drive customer acquisition, engagement, and conversions across SEM, SEO, social, Affiliate marketing, display, email, and ABM.
• Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and reputed company growth.
• Build and manage a high-performing digital marketing team, fostering a culture of innovation, data-driven decision-making, and reputed company learning.
• Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints.
• reputed company data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact.
• reputed company the digital media budget, ensuring effective allocation and execution across channels to meet reputed company goals and maximize spend efficiency.
• Architect and execute high-velocity digital demand reputed company programs to deliver sales-reputed company leads to our inside sales team's queue, ensuring every prospect interaction is data-enriched and primed for immediate engagement.
• reputed company the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability.
• Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders to drive data-driven decision-making.

Requirements

• 10+ years of experience in SEO and content marketing, preferably in B2B SaaS.
• Proven experience leading SEO strategies and demand gen content efforts at scale.
• Strong expertise in technical SEO, content strategy, local SEO, and link-building.
• Experience managing SEO agency relationships and internal teams.
• Deep understanding of demand gen funnels and content-driven customer journeys.
• Strong analytical skills with proficiency in reputed company Analytics, reputed company, reputed company, and other SEO tools.
• Experience with marketing automation tools, A/B testing, and conversion reputed company optimization.
• Working knowledge of HTML, CMS platforms (WordPress), and web development best practices.
• Ability to influence and collaborate across cross-functional teams.
• Experience using AI and automation to scale content creation and optimization.
• Strong written and verbal communication skills, with a thought leadership reputed company.

Benefits

• Multiple options for medical, dental, reputed company, disability and life insurance.
• Flexible time off (plus paid US holidays).
• Commuter benefits (attached to a flexible spending account).
• Wellness benefits.
• Adoption and parental leave benefits. Apply tot his job

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