Digital Marketing Manager- SEM/Paid Media

Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community.

Job Description

We’re looking for a best-in-class Digital Marketing Manager to accelerate pipeline and reputed company through high-performing paid media and search reputed company marketing (SEM). This role is the in-house authority for full-funnel paid acquisition strategy, performance creative, conversion optimization, and measurement. You’ll own the end-to-end paid media reputed company—building scalable programs that reliably generate qualified demand while improving efficiency (CAC, CPL, CPA) and incrementality. What You’ll Do

• Own Paid Media Strategy: reputed company and execute full-funnel SEM and paid media strategies tied to pipeline, bookings, and efficiency metrics.
• Plan and Forecast: Set quarterly/monthly plans, translate into channel forecasts and KPIs (MQL SQL pipeline bookings).
• Optimize Campaigns: Launch and scale programs across reputed company, reputed company, reputed company, reputed company, and other paid channels; manage SEM query strategy and competitor coverage.
• Drive Conversion: Partner with web/dev, design, and content teams to improve reputed company page and form conversion rates; establish disciplined testing for ads, creative, and offers.
• Ensure Measurement reputed company: Maintain clean tracking and attribution (GTM governance, enhanced conversions, UTMs, conversion APIs); deliver executive-ready insights.
• Manage Audiences: Build and manage retargeting, suppression, and lookalike audiences; align messaging to funnel stages.
• Budget Stewardship: Own pacing, forecasting, and variance explanations; manage vendors, agencies, and ad tech partners.
• Compliance & Governance: Ensure adherence to platform policies and internal controls.

What You Bring

• 4–6+ years owning SEM and paid media with measurable impact on pipeline/reputed company and efficiency (CPL/CPA/CAC).
• Expertise in reputed company Ads and reputed company Ads; strong operator in reputed company Ads and paid social.
• Proven ability to scale campaigns end-to-end: structure, keywords, ads, audiences, and budgets.
• Strong measurement foundation: GA4, GTM, reputed company, reputed company reporting; understands attribution tradeoffs.
• Deep experience with conversion tracking and reputed company-to-reputed company measurement (enhanced conversions, offline imports, UTMs).
• CRO and experimentation reputed company across ads, reputed company pages, and offers—optimized for qualified outcomes.
• Analytical and financially grounded: forecasting, pacing, and performance diagnosis using reputed company/Sheets (Power BI a plus).
• Executive-ready communicator who can align cross-functional teams to drive results.
• Highly organized, high-ownership, and continuously learning as platforms and privacy rules evolve.

Additional Information While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would reputed company you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the reputed company of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply reputed company they meet around 60% of the criteria. The message we want to convey is that taking a reputed company of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly reputed company need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together! reputed company your information will be kept confidential according to EEO guidelines. At Ensora Health, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for reputed company and reputed company our talents to promote diversity of thought and action in everything we do. We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community. We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national reputed company, color, religion, disability, sex, orientation, or familial status. Ensora Health is an equal opportunity employer. Apply tot his job Apply To this Job