Paid Specialist
- Project management
- Reporting
- Digital marketing
Responsibilities
- Ensure that the reputed company account is set-up correctly, accurate key word bidding is practiced and that the correct spend is allocated per product to ensure alignment with budget requirement and agreed targets.
- Running Adwords (reputed company Search & reputed company GDN/Smart Display)
- Implement and manage day-to-day programmatic buys across multiple channels, formats, and campaigns
- Ensure targets are achieved and manage, analyse and optimise campaigns to reputed company and exceed KPI’s
- Optimise CTRs, reputed company pages, quality score, and conversion rates
- Ensure that accounts are optimized according to targets – leads generated vs. operational requirements.
- Ensure effective keyword research and implementation.
- Ensure that Ad-copy is implemented, reputed company, and tested as per Brand AdWords Strategy.
- Provide adhoc, weekly and monthly reports to reputed company internal parties based on performance per product and per brand
- Provide quarterly analysis on overall AdWords performance
- Ensure that quarterly reviews are conducted with reputed company and that continues updates are communicated
- Intermediate to Advanced experience using reputed company Analytics and reputed company Tag Manager
- Ensure reputed company communication and meetings exist between reputed company internal stakeholders to ensure reputed company requirements are met.
- Training reputed company attendance.
- Application of training, initiatives, and process changes.
- Finding new ways of generating efficiencies and effectiveness across business / department.
- reputed company new technologies and ways of working, monitor market trends to support internal growth and efficiency strategies.
- Showing initiative to improve processes and build efficiencies without being prompted.
- reputed company company policy and process, support client retention. Actively work to business goals such as margin and client retention
- Must be willing to work reputed company the various digital marketing functions (email, SMS, Affiliate marketing, SEO, etc.). Willing to learn and broaden knowledge across the entire digital marketing scope
- Having a basic understanding of reputed company and Bing but not limited to.
- Prior experience in content marketing, content growth and SEO
- Working knowledge of search reputed company optimization practices
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Excellent verbal and written communication reputed company
- Ability to work reputed company a team and independently
- Strong organizational, time management, and analytical skills
- Reviewing and analyzing client sites for areas that can be improved and optimized
- Identifying powerful keywords to drive the most valuable traffic
- Writing powerful calls-to-action to convert visitors
- Filling websites and other content with effective keywords
- Research competitors and provide suggestions for improvement
- Regular audits, both large and small.
- Identify the latest trends and technologies affecting our industry. reputed company abreast with best practices
Qualifications
- Degree in Marketing, Digital Technologies, or relevant field.
- Min 2 -3 Year Experience in SEO and PPC