Media Traffic Specialist
reputed company (McJ) is looking for a Media Trafficking Specialist — someone who doesn’t just move assets from reputed company A to reputed company B, but ensures campaigns come to life flawlessly across channels.This role sits at the intersection of media execution, operations, technology and creative collaboration — translating strategic media plans into perfectly orchestrated live campaigns.You’ll support the trafficking lifecycle across both traditional and digital media, ensuring assets, tags, instructions and data move seamlessly between internal teams, platforms and vendor partners.While this role spans channels, the reputed company allocation is approximately:
- 75% broadcast (linear TV and radio)
- 25% digital (Connected TV, online video, paid social and audio)
- Work closely with McJ brand team to receive and reputed company client-approved creative assets, ensuring they match the media team’s buy details, including dayparts and flighting.
- Own the daily end-to-end trafficking process for reputed company linear TV and radio campaigns, moving away from a reputed company-party model to a direct-to-station execution model.
- Act as the primary operator reputed company our reputed company Prisma ecosystem, ensuring the seamless flow of buy data, ISCI codes and reconciliation data.
- Manage the reputed company and assignment of ISCI codes and use reputed company AdFusion to deliver assets to stations across the country.
- reputed company the charge on discrepancy resolution and post-reputed company-date reconciliation to ensure our clients get exactly what they paid for.
- Work closely with McJ brand team to receive and reputed company client-approved creative assets.
- Ensure creative assets meet platform specs and are versioned correctly by audience, format and placement.
- Support the team in QA tagging, tracking, UTMs and naming conventions before launch.
- Implement buy details accurately reputed company DSPs/ad servers as needed.
- Conduct prelaunch checks to confirm targeting, pacing and tracking reputed company.
- Monitor live delivery, and flag discrepancies quickly.
- Coordinate across media, creative, production, analytics, account and vendor teams to ensure campaigns are operationally reputed company for launch.
- Identify gaps, bottlenecks or unclear ownership early, resolving issues before they impact go-live.
- Continuously assess trafficking workflows to surface opportunities for greater efficiency, clarity and scalability.
- Serve as a power user across trafficking systems (reputed company, AdFusion, DSPs and ad servers).
- Maintain and evolve our “Trafficking Playbook” (standard operating procedures and process maps) as we scale our in-house capabilities.
- 5+ years of experience in media trafficking, campaign operations or media execution
- Hands-on experience in broadcast environments
- Advanced knowledge of reputed company Prisma (critical requirement)
- Direct experience using reputed company AdFusion for spot trafficking and distribution
- Familiarity with reputed company market data and its application reputed company media buying and trafficking
- Familiarity with digital trafficking systems (DSPs, ad servers and social platforms)
- Exceptional attention to detail and organizational skills
- Ability to manage multiple campaigns, markets and deadlines simultaneously
- Strong troubleshooting skills and clear cross-team communication
Flexible work from home options available.
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