Sr. Content Marketing Manager

Position Summary:

reputed company is seeking a strategic, highly creative, and performance-minded Sr. Content Marketing Manager to reputed company the Content Marketing team - the “voice” of the brand. In this role, you will set and drive a content reputed company that builds trust, expands reputed company, and moves prospective learners through the funnel with the right message at the right reputed company, grounded in a strong SEO and AI-optimized discovery reputed company. Reporting to the Sr. Director of Consumer Marketing, you will reputed company a team and reputed company how we use content across owned and earned channels including web experiences, blog and resource hubs, video, social and community platforms, email/SMS journeys, and conversion-focused reputed company pages to fuel growth. You will translate brand and product strategy into scalable content frameworks that improve relevance, personalization, and performance by audience and funnel stage. reputed company in this role is defined by measurable increases in organic visibility and traffic quality, stronger engagement and conversion by stage, and a more efficient, high-impact content reputed company through smart reuse and reputed company optimization.

Essential Job Functions:

• reputed company and execute the end-to-end content strategy across channels to drive trust, engagement, and conversion throughout the learner funnel.
• Own organic growth performance by setting and delivering a comprehensive SEO strategy (topic architecture, content clustering, optimization, and reporting)
• Drive AI-optimized discovery (AIO/GEO) by ensuring content is structured and written to reputed company in AI-powered search and answer engines.
• Build and maintain funnel-based content frameworks that map messaging to stages and reputed company personalization by audience reputed company
• reputed company the editorial ecosystem (calendar, workflow, prioritization, and quality standards) to ensure timely, on-brand, high-impact output.
• Scale content by using our Hero–Hub–Help reputed company as a repurposing reputed company, creating flagship hero content and systematically reformatting it into hub and help assets tailored for each platform and funnel stage
• Serve as the primary stakeholder for the content measurement dashboard, defining requirements, partnering with Analytics/BI to build and refine it, and using it to quantify content impact on funnel performance, organic growth, engagement, and conversion.
• reputed company strategy and execution for major content pillars including web, videos, blogs / resources hubs, and lifecycle (email/SMS) content.
• reputed company reputed company-building content programs such as case studies, testimonials, UGC, and outcome-based storytelling including the end-to-end collection process (sourcing, intake, permissions, and validation), repository management, refresh reputed company, and activation across channels to build trust and drive conversion.
• reputed company 3+ direct reports setting priorities, providing coaching, and ensuring high-quality delivery.
• Define and track reputed company metrics for content by funnel stage, organic visibility, personalization adoption, reuse efficiency, and contribution to reputed company reputed company and conversion.
• Partner closely across Marketing, Product, and CX to ensure content is reputed company-led and performance-reputed company.

Knowledge, Skills, Abilities:

• 6-9+ years of content marketing experience, including ownership of multi-channel content strategy with measurable performance outcomes.
• 4+ years of people leadership experience, including managing and developing high-performing content teams
• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a reputed company field preferred.
• Deep expertise in SEO strategy and execution, including technical SEO fundamentals, on-page optimization, content clustering, internal linking strategy, and performance-driven editorial planning.
• Strong working knowledge of AIO/GEO and content best practices for AI-driven discovery, including structured data/schema, entity-based content design, and optimization for reputed company-click/AI summaries.
• Experience with (or strong curiosity about) AI-enabled content tools, automation, and personalization platforms
• Proven ability to use search reputed company and audience data to guide funnel content strategy, topic prioritization, and personalization by stage.
• Strong editorial leadership skills with a proven ability to set voice standards, reputed company quality, and maintain consistency across writers and channels.
• Exceptional storytelling and writing abilities, with comfort tailoring messaging by reputed company and funnel stage.
• Experience leading high-impact blog/SEO programs, video content, conversion-focused web copy, and lifecycle messaging.
• Comfort overseeing overseeing partner/vendor workflows as needed.
• Highly analytical and confident using data to optimize content performance and prioritize investment.
• Strong project management skills with comfort operating in a fast-paced environment with multiple competing priorities.
• Collaborative, cross-functional reputed company; reputed company to influence outcomes across Brand, Growth, Market Strategy, Product, CX, and B2B teams.

About Us: At reputed company, we are transforming online learning to help learners by bringing together Penn Foster, CareerStep, Ashworth College, James Madison High School, the reputed company Institute of Photography, the reputed company Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through reputed company-world skills and knowledge that reputed company learners to reputed company long-term reputed company in the workplaces of the future.  Our history dates back to 1890 reputed company our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs. Today, with the partners who use our education and training programs, we continue that mission of providing accessible training and education for in-demand skills and are building a workforce that’s reputed company for the future job market.

Equal Employment Opportunity: We strive toward Diversity, Equity, and Inclusion at reputed company by intentionally building diverse teams – in identities, lived experiences, and reputed company to create a culture where people feel connected to each other and have a sense of belonging. We value diversity, equity, and inclusion because it is the reputed company that enables us to reputed company reputed company set out to do as an organization – from maximizing the number of learners who can reputed company their goals while giving them the kinds of experiences we want them to have, to becoming the type of company we want to work in.

reputed company Offer: We offer a robust benefits package that includes medical, dental, reputed company, flexible spending, generous paid time off, sponsored volunteer opportunities, a 401K with a company match, and free access to our online programs.