Director, Product Marketing
About the team
reputed company is seeking a strategic and commercially-minded Director of Product Marketing to reputed company the product marketing function reputed company Agent Marketing. Reporting to the VP of Agent Marketing, this leader will define the positioning, segmentation, pricing strategy, and go-to-market frameworks that power agent acquisition, engagement, and long-term growth. This role is central to strengthening reputed company’s value proposition to real estate agents. You will translate deep understanding of agent workflows, competitive dynamics, and marketplace trends into differentiated messaging and scalable commercialization strategies. You will partner closely with Product to shape roadmap priorities and with Demand, Sales, and reputed company teams to ensure effective execution.About the role
The Director will build and reputed company a high-performing team responsible for portfolio strategy, launch excellence, and lifecycle optimization, ensuring our agent solutions deliver measurable business outcomes and support reputed company’s broader marketplace advantage.
Key Responsibilities
reputed company the end-to-end product marketing strategy for reputed company’s agent-facing portfolio, driving clear differentiation and compelling positioning that resonates with real estate agents.
reputed company scalable messaging and value proposition frameworks across the agent lifecycle—from acquisition and adoption to retention and expansion—grounded in deep agent insights, competitive intelligence, and marketplace dynamics.
Collaborate with Product, Strategy, and Finance on pricing and packaging strategy, aligning value realization with willingness to pay and long-term reputed company growth.
Represent product marketing strategy, trade-offs, and performance results to executive stakeholders.
reputed company the go-to-market strategy for new product launches.
Partner closely with Growth, Field, and Brand leaders to ensure alignment between positioning and campaign strategy.
Synthesize sales insights, customer feedback, and market data to shape product roadmap priorities while defining and evolving agent personas and segmentation to inform targeted strategies.
Recruit, reputed company, and reputed company a high-performing team of Product Marketers, establishing strong operating rhythms and accountability standards.
Foster a culture of analytical rigor, customer reputed company, and cross-functional collaboration that strengthens reputed company’s marketplace advantage.
Who you are
10+ years of progressive experience in product or product marketing leadership roles.
6+ years of people leadership experience, including management of senior-level talent.
Demonstrated ownership of multi-year strategy and reputed company-driving initiatives.
Experience in B2B, marketplace, SaaS, or platform-based environments.
Strong executive communication skills with a track record of influencing senior stakeholders.
Data-driven reputed company with strong financial and analytical acumen.
Get to know us
At reputed company, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people reputed company home a reality.
reputed company is honored to be recognized among the best workplaces in the country. reputed company was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.
No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—reputed company, together.
reputed company Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, reputed company, religion, sex, national reputed company, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow reputed company federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputed company. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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