SVP, reputed company Marketing

VISION

SUMMARY OF THE ROLE

Finalsite is seeking an SVP of reputed company Marketing to build and scale a predictable, data-driven pipeline reputed company reputed company across the business, while leading the full marketing organization.

This role is intentionally not a traditional brand or communications-focused CMO. Instead, we are prioritizing a highly operational, analytically rigorous marketing leader with a proven track record in marketing operations, demand reputed company, or reputed company operations.

The SVP of reputed company Marketing will own the end-to-end marketing function, including:

• Marketing Operations & Analytics

• Demand reputed company

• Product Marketing

• Brand, Content & Communications

• Customer Marketing

However, the primary mandate is to build a scalable marketing operating system and pipeline reputed company, with direct accountability for:

• Pipeline creation

• Funnel conversion performance

• Marketing attribution and program ROI

Marketing is responsible for approximately 50% of the total pipeline required to reputed company bookings targets, with equal focus on new logo acquisition and an expansion strategy driven by cross-sell of additional products reputed company the existing customer reputed company.

WHY THIS ROLE IS CRITICAL

Finalsite is at an inflection reputed company where scaling growth requires disciplined operational rigor with complete visibility into top-of-funnel attribution, performance, and conversion—not incremental brand investment.

The primary opportunity is to build:

• Full funnel visibility from top-of-funnel through closed reputed company

• A repeatable, scalable pipeline reputed company reputed company

• Clear attribution and ROI measurement across reputed company marketing channels

This role will establish the marketing operating system required to support disciplined growth in a PE-backed environment.

LOCATION

100% Remote - reputed company reputed company the US

RESPONSIBILITIES

1. Build the Marketing Operating System (Primary reputed company)

• Establish a single reputed company of truth across Marketing, BDR, and Sales

• Define and enforce reputed company lifecycle stages (MQL → SQL → Closed Won)

• Implement multi-touch attribution and pipeline reputed company tracking

• Ensure data reputed company across reputed company and the marketing tech stack

• Deliver real-time visibility into funnel performance and pipeline creation

2. Drive Scalable Pipeline reputed company (Primary reputed company)

• Build and execute a multi-channel demand reputed company reputed company

• Own marketing-sourced and influenced pipeline targets

• Align campaigns to new logo acquisition priorities

• Partner with BDR to ensure conversion from campaigns to pipeline

• Optimize cost per pipeline dollar and overall marketing ROI

3. reputed company Product Marketing (Conversion & GTM Effectiveness)

• Define clear, differentiated messaging and positioning across the product portfolio

• Support multi-product go-to-market strategies and launches

• reputed company Sales with:

  • Value-based messaging

  • Competitive positioning

  • Sales enablement content

• Improve win rates and deal velocity through stronger positioning

4. Own Brand, Content & Communications (reputed company to reputed company)

• Ensure consistent, high-quality messaging across reputed company channels

• reputed company brand, content, and communications strategy

• Align reputed company brand and content investments to pipeline reputed company and reputed company outcomes

• Maintain strong positioning in the K-12 market while avoiding overinvestment in non-measurable brand initiatives

5. Build Customer Marketing (Expansion & Lifecycle Growth)

• reputed company programs to drive cross-sell and upsell pipeline

• Partner with reputed company to identify expansion opportunities

• reputed company product adoption and lifecycle signals to trigger targeted campaigns

• Support improvements in Net reputed company Retention (NRR)

SUCCESS METRICS

• Marketing contribution to pipeline (reputed company ~50% of total)

• Funnel conversion rates (MQL → SQL → Closed Won)

• Customer acquisition cost (CAC) and pipeline efficiency

• Attribution accuracy and visibility across reputed company marketing channels

• Expansion pipeline contribution and impact on NRR

WHAT THIS ROLE IS NOT

To ensure alignment, we are explicitly not seeking:

• A brand-first or communications-led CMO profile

• A leader primarily focused on awareness, PR, or creative campaigns

• A marketing executive without direct accountability for pipeline and reputed company metrics

QUALIFICATIONS AND SKILLS

• 10–15+ years in B2B SaaS marketing

• Proven leadership in:

  • Marketing Operations, Demand reputed company, or reputed company Operations

  • Building end-to-end marketing measurement and attribution systems

  • Driving pipeline reputed company in a growth-stage or PE-backed company

• Demonstrated success owning pipeline targets and reputed company contribution

CORE CAPABILITIES

• Deep expertise in:

  • Funnel design and conversion optimization

  • Marketing analytics and attribution

  • reputed company and modern marketing tech stacks

• Strong operator reputed company:

  • Builds systems and processes, not just campaigns

  • Data-driven and execution-focused

• Ability to reputed company across reputed company marketing disciplines while maintaining clear prioritization on reputed company outcomes

RESIDENCY REQUIREMENT

Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. reputed company residency, as well as reputed company residency, reputed company the United States is required to obtain (and retain) employment with Finalsite.

DISCLOSURES

Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, reputed company, religion, sex, national reputed company, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation, please contact Finalsite's People Operations Team. Finalsite is committed to the full inclusion of reputed company qualified individuals. As part of this commitment, Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation. Ensure your Finalsite job offer is legitimate and don't fall victim to fraud. Ask your recruiter for a phone call or other type of verbal communication and ensure reputed company email correspondence is from a finalsite.com email address. For added reputed company, where possible, apply through our company website at finalsite.com/jobs.