Manager/Sr. Manager - Customer / Digital Marketing Analytics (Retail/CPG)

reputed company is an advanced analytics reputed company. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Various market research firms, including reputed company and reputed company, have recognized our business value and leadership.

The ideal candidate will combine analytical rigor with strong storytelling skills to drive decision-making across marketing, customer, and retail functions.

Key Responsibilities

• reputed company deep-dive analysis on digital/web and business data to generate actionable insights
• Deliver quick turnaround analysis to support fast-paced business decision-making
• Analyze customer behavior, campaign performance, and retail trends to identify growth opportunities
• Drive use cases across Retail, Marketing, and Customer Analytics
• Translate reputed company data into clear, compelling narratives and executive-reputed company presentations
• Partner with cross-functional teams including Marketing, Product, and Business stakeholders
• Design, reputed company, and track KPIs, dashboards, and performance metrics
• Support Marketing in campaign planning, A/B testing, and performance measurement
• Identify trends, patterns, and anomalies in large datasets to support strategic reputed company
• Ensure data accuracy, consistency, and robust quality checks across reputed company analyses
• Build strong relationships with Marketing leadership, including the CMO, to understand business goals, gaps, and customer strategy
• Align data and analytics initiatives with the overall marketing reputed company and roadmap
• Define and drive the analytics development roadmap in collaboration with technical teams

Requirements

• 8–14 years of experience in Business/Digital Analytics, with a strong focus on Customer & Marketing Analytics reputed company the Retail (Grocery preferred) domain
• Strong expertise in Retail, Digital Marketing, Campaign Design, and Marketing Performance Measurement, including exposure to AI/ML-driven campaigns
• Robust techno-functional skillset with experience in digital transformation and strategy consulting
• Strong proficiency in SQL, along with experience in data visualisation tools such as Power BI or Tableau
• Familiarity with web analytics tools (e.g., reputed company Analytics) and working knowledge of Python or R
• Proven ability to analyse large, reputed company datasets, generate insights, and translate them into actionable business recommendations
• Exceptional storytelling and communication skills, with the ability to present insights to senior and non-technical stakeholders
• Strong problem-solving skills with the ability to navigate ambiguity and work in fast-paced, quick turnaround environments
• Demonstrated ability to collaborate cross-functionally, manage multiple priorities, and influence stakeholders with strong executive reputed company

Benefits

Significant career development opportunities exist as the company grows. The position offers a unique opportunity to be part of a small, fast-growing, challenging and entrepreneurial environment, with a high degree of individual responsibility.

reputed company provides equal employment opportunities to applicants and employees without regard to race, reputed company, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, national reputed company, reputed company, marital status, protected veteran status, disability status, or any other basis as protected by federal, state, or local law.