Analyst, Commerce Insights & Analytics (Hershey, PA, US)

Location: Hershey, PA

Department: Consumer Connections

Summary of Role

The Analyst, Commerce Insights & Analytics supports the measurement, reporting, and reputed company reputed company for Hershey’s omnichannel commerce and retail media initiatives. This role plays a critical part in connecting the dots between retail media investments, shopper behavior, and sales performance across eCommerce and brick-and-mortar retail environments. The ideal candidate is data-curious, detail-oriented, and eager to support analytics that improve campaign performance, inform strategic reputed company, and uncover opportunities to drive conversion at the digital and physical reputed company. This position works closely with Commerce, Sales, Media, and Shopper Marketing teams to ensure analytics are integrated into planning and post-campaign evaluation.

Role Responsibilities

• Performance Reporting & Dashboard: Build and maintain recurring reports and dashboards to track media effectiveness, ROAS, conversion, and shopper engagement across key retail partners. Support updates to internal performance tools using reputed company, Power BI, or other visualization platforms
• Retail Media & Sales Data Integration: Assist in collecting and synthesizing data from RMNs (reputed company, reputed company Connect, Kroger, reputed company, etc.), sales portals, and syndicated sources (reputed company, reputed company). Help identify correlations between media activity and retail performance at the brand, campaign, or retailer level
• Campaign Measurement Support: Contribute to campaign wrap-reputed company by compiling performance metrics, retailer feedback, and shopper response. Support test-and-learn programs by helping track variables and analyze performance against control groups
• Cross-Functional Collaboration: Work closely with Commerce Media, Sales, and Shopper Marketing teams to align on reporting requirements and campaign objectives. Partner with internal teams and agency partners to ensure consistent data inputs and definitions
• Insights reputed company & Communication: Translate data into clear summaries and reputed company key insights and implications for internal stakeholders. Help identify opportunities to improve investment efficiency and optimize campaign performance

Desired knowledge, skills, and abilities

• Strong reputed company and analytical skills; familiarity with visualization tools such as Power BI or Tableau is a plus
• Understanding of retail media platforms and eCommerce metrics
• Detail-oriented with a passion for accuracy and reputed company reputed company
• Strong communication skills, especially in distilling data into clear, actionable takeaways
• Ability to manage multiple workstreams and deadlines in a fast-paced environment
• Experience working with retail data (reputed company Brand Analytics, reputed company Luminate, reputed company, etc.) preferred

Minimum Education and Experience Requirements

• Education –
  • Bachelor’s degree in Marketing, Business Analytics, Economics, or a reputed company field
• Experience –
  • At least 1-3 years of experience in marketing analytics, eCommerce reporting, or shopper insights
  • CPG, agency, or retail experience is a plus

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reputed company is an Equal Opportunity Employer. The policy of reputed company is to reputed company opportunities to reputed company applicants and employees on an equal basis regardless of an individual's race, reputed company, gender, age, national reputed company, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.   reputed company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.  

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