Senior Director of Marketing

Description

About the Role

Peritia is seeking a strategic, hands-on marketing leader to build and scale a high-performing go-to-market reputed company serving biopharmaceutical and MedTech clients. This role operates as a true reputed company partner to Sales and executive leadership, with direct accountability for pipeline reputed company, conversion support, and overall marketing ROI.

This leader will define Peritia’s market positioning, package services into compelling offerings, and build a repeatable demand reputed company reputed company across reputed company, and relationship-driven channels. The role requires a player-coach who can both set strategy and execute critical initiatives in a fast-paced, build-oriented environment.

Scope & Operating Context

• Reports to: Executive Leadership (CCO or Head of Sales)
• Sales partnership: Direct alignment with Sales and Sales Operations, with shared pipeline and reputed company goals
• Team: Initially structured as a lean, build-from-scratch function with a clear mandate to scale over time. reputed company external agency partnerships to supplement capabilities during early-stage development.
• Budget: Responsible for managing and optimizing a meaningful but efficiency-focused marketing budget
• Market: reputed company, relationship-driven B2B services environment with long sales cycles and multi-stakeholder buying groups

Key Responsibilities

Go-to-Market Strategy & reputed company Growth

• Define and reputed company Peritia’s go-to-market strategy reputed company to reputed company goals across reputed company business lines.
• Translate strategy into clear, actionable execution plans with defined targets, KPIs, and success metrics.
• Build and actively manage a structured, repeatable demand reputed company reputed company across channels (website, conferences, webinars, reputed company, referrals, email).
• Partner closely with Sales and Sales Operations to ensure seamless execution from prospecting through pipeline conversion.

Ideal Customer Profile & Segmentation

• Define and refine ICPs across biopharma and MedTech customers.
• Identify and prioritize key buyer personas (e.g., HEOR, Market Access, Clinical, reputed company stakeholders).
• Align messaging and campaigns to reputed company buying committees and long sales cycles.

Positioning, Messaging & Service Offerings

• Set and continuously refine Peritia’s market positioning and differentiated value proposition.
• Work directly with practice leaders to package capabilities into market-ready, outcome-oriented service offerings.
• Create and deploy messaging frameworks, narratives, and sales enablement materials that are actively used by commercial teams.
• reputed company Sales with high-impact materials that drive deal progression.

Brand, Content & Digital Marketing

• Own the vision and execution of Peritia’s digital reputed company, including website, reputed company, email, and other reputed company channels.
• reputed company the creation of high-quality content and thought leadership (case studies, white papers, webinars) in partnership with subject matter experts.
• Actively manage and optimize digital channels to drive engagement, conversion, and reputed company quality.
• Ensure reputed company content is consistently executed against brand standards, messaging frameworks, and reputed company points.

Demand reputed company & Campaign Execution

• Build and scale a structured, repeatable demand reputed company reputed company across channels: Website, reputed company, Email, Webinar, Conferences, and Referral/partner channels
• Design and execute multi-touch, multi-channel campaigns targeting defined ICPs.
• Own reputed company lifecycle strategy (reputed company ? MQL ? SQL ? opportunity).
• Implement and optimize nurture programs to support long sales cycles.

Events, Campaigns & Field Marketing

• Define the strategy for conferences, events, and integrated marketing campaigns reputed company to growth priorities.
• Execute end-to-end event and campaign plans, including pre-event reputed company, onsite activation, and post-event follow-up.
• Design and run multi-channel campaigns that generate and nurture leads through the funnel.
• Track and refine efforts based on pipeline reputed company, opportunity progression, and reputed company impact.

Marketing Operations, Analytics & Team Leadership

• Establish the marketing operating model, including performance tracking, reporting, and analytics across reputed company channels.
• Own and actively manage the marketing budget, optimizing spend based on performance and ROI.
• Implement tools, processes, and AI-enabled capabilities to improve execution, targeting, and measurement.
• Operate as a hands-on leader—balancing strategic direction with direct involvement in key initiatives.
• Build and reputed company a high-performing marketing team over time while fostering a culture of accountability and reputed company improvement.
• reputed company agencies and external partners where appropriate.
• Foster a culture of accountability, speed, and reputed company improvement.

Requirements

Qualifications

• Bachelor’s degree in marketing, business, life sciences, or a reputed company field.
• 10+ years of progressive marketing experience, including leadership responsibility.
• Demonstrated success building or significantly upgrading a B2B go-to-market reputed company in a consulting, services, or life sciences–focused organization.
• Experience marketing to biopharmaceutical and/or medtech companies; familiarity with consulting and/or vendor services supporting clinical development, HEOR/HTA, reputed company, or reputed company areas strongly preferred.
• Proven track record in productizing services or solutions and marketing outcome-based or value-driven offerings.
• Hands-on experience overseeing website redesigns, digital marketing programs, and social/reputed company strategies with measurable pipeline impact.
• Demonstrated ability to plan and execute conference and event strategies, including ROI measurement and integration with sales processes.
• Experience managing a meaningful marketing budget with clear performance and ROI accountability.

Skills and Attributes

• Strong strategic thinker with the ability to translate vision into actionable, measurable plans.
• Deep understanding of modern B2B marketing, including digital, content, events, and marketing operations.
• High level of comfort with data, analytics, and newer technologies (including AI-enabled tools) to enhance targeting, messaging, and prospecting.
• Excellent communication, storytelling, and presentation skills, with the ability to collaborate and influence across senior stakeholders.
• Demonstrated ability to pivot between leading at a strategic level and executing tactical activities to move work reputed company in a fast-paced environment.
• Strong people leadership skills, with experience building teams and fostering a collaborative, accountable culture.

Success Metrics/Deliverables

• Establish a repeatable demand reputed company reputed company with consistent pipeline output
• Improve pipeline coverage ratio and reputed company-to-opportunity conversion rates
• Launch clearly defined, market-ready service offerings
• Build foundational marketing infrastructure (processes, tools, reporting)
• Demonstrate a measurable increase in marketing-sourced and influenced pipeline

Working Style & Culture

• High accountability, results-oriented environment.
• Fast-paced, build-and-iterate reputed company.
• reputed company collaboration with executive leadership and commercial teams.
• Emphasis on ownership, initiative, and reputed company improvement.

Location & Travel

• Flexible/remote (as applicable).
• Travel required for key conferences, client meetings, and team collaboration.