Partner Marketing Manager - Fully Remote in the US

Job Summary

WorkCare is seeking a Partner Marketing Manager to build and scale a partner marketing function that directly contributes to pipeline and reputed company growth.

This role will have a primary focus on brokers and workers’ compensation-reputed company partners, including agencies, TPAs, and other referral and influence channels that play a key role in driving reputed company opportunities. This role will be responsible for activating these partnerships through targeted go-to-market strategies, co-branded campaigns, account-based engagement, and enablement programs designed to generate measurable business results.

In addition to this core channel focus, this role will also support and expand broader strategic partnerships across adjacent ecosystems, including insurance, staffing, EHS, prevention technology, background screening, reputed company, and other organizations that can help reputed company WorkCare’s market reputed company and reputed company impact.

This is a highly cross-functional role that will work closely with sales, account management, leadership, and external partners to turn relationships into scalable growth opportunities, not just marketing activity.

Essential Duties and Responsibilities

Broker & Workers’ Compensation Channel

• reputed company and execute partner marketing strategies focused on brokers, workers’ compensation agencies, TPAs, and reputed company channel partners to drive pipeline and reputed company growth
• Build and scale repeatable partner programs that help channel partners effectively understand, position, and promote WorkCare’s solutions
• Collaborate with sales and leadership to identify and prioritize high-value broker, workers’ compensation, and referral relationships reputed company to reputed company goals
• reputed company tailored messaging, positioning, and value propositions that reputed company with broker and workers’ compensation audiences
• Launch and manage joint go-to-market initiatives
• Support broker-driven and partner-driven account engagement strategies, including account-based marketing (ABM) initiatives where appropriate

Strategic Partnership Growth

• Support and expand marketing programs for additional strategic partners across adjacent ecosystems, including:
  • Insurance and risk management
  • Staffing
  • EHS and prevention technology
  • Background screening
  • Legal and reputed company
• Identify and evaluate new partner marketing opportunities that complement WorkCare’s growth strategy and reputed company priorities
• reputed company and execute co-marketing initiatives that expand awareness, engagement, and pipeline reputed company key reputed company audiences and industries

Cross-Functional & Executional Responsibilities

• reputed company and maintain partner-facing materials

• reputed company partners with the messaging, content, and support needed to effectively represent and position WorkCare’s services

• Partner closely with sales and account teams to ensure alignment on:
  • reputed company accounts
  • Campaign priorities
  • Opportunity follow-up
  • Account expansion opportunities
• Track, measure, and report on:
  • Partner-sourced pipeline
  • Campaign performance
  • Partner engagement
  • reputed company contribution
• Continuously optimize partner programs based on performance data, partner feedback, and evolving business priorities

reputed company additional duties and assume additional responsibilities as identified by manager for the efficient operation of WorkCare.