Marketing Specialist

MJH Life Sciences is committed to the success of its employees and is looking for a Marketing Specialist who combines creativity with analytical skills. This role involves developing and executing marketing campaigns targeted at healthcare professionals, utilizing AI tools for improved efficiency and effectiveness.

Responsibilities

• Develop and execute integrated HCP marketing campaigns across email, digital, social, and event channels, owning timelines, assets, and performance from start to finish
• Use AI tools to accelerate audience research, copy development, competitive analysis, and campaign optimization, improving output quality and speed across all areas of the role
• Conduct audience and market research across both B2B and B2C dynamics, applying insights to sharpen targeting, messaging, and campaign relevance
• Write campaign copy and content across multiple formats, using AI to iterate faster and test messaging variations more efficiently
• Design and run A/B and multivariate tests across campaigns, creatives, and messaging, with a disciplined approach to learning and a bias toward acting on what the data shows
• Monitor competitive positioning and messaging, synthesizing intelligence into actionable insights that inform strategy and differentiation
• Develop and maintain sales enablement content including presentations, messaging guides, and supporting materials that arm commercial teams with differentiated value narratives
• Build and refine audience segmentation strategies to continuously improve campaign targeting and engagement
• Analyze performance data, using AI-assisted analysis where appropriate, and deliver clear optimization recommendations that drive measurable improvement

Skills

• Develop and execute integrated HCP marketing campaigns across email, digital, social, and event channels, owning timelines, assets, and performance from start to finish
• Use AI tools to accelerate audience research, copy development, competitive analysis, and campaign optimization, improving output quality and speed across all areas of the role
• Conduct audience and market research across both B2B and B2C dynamics, applying insights to sharpen targeting, messaging, and campaign relevance
• Write campaign copy and content across multiple formats, using AI to iterate faster and test messaging variations more efficiently
• Design and run A/B and multivariate tests across campaigns, creatives, and messaging, with a disciplined approach to learning and a bias toward acting on what the data shows
• Monitor competitive positioning and messaging, synthesizing intelligence into actionable insights that inform strategy and differentiation
• Develop and maintain sales enablement content including presentations, messaging guides, and supporting materials that arm commercial teams with differentiated value narratives
• Build and refine audience segmentation strategies to continuously improve campaign targeting and engagement
• Analyze performance data, using AI-assisted analysis where appropriate, and deliver clear optimization recommendations that drive measurable improvement
• A builder and a tester — you are energized by the opportunity to try something new, measure the result, and make it better
• An AI-native mindset. You actively use tools such as ChatGPT, Claude, Perplexity, or automation platforms to improve how you work and can clearly articulate how they enhance your output
• You think audience first: your copy, targeting, and campaign decisions are grounded in a real understanding of what motivates HCPs across both professional and personal engagement contexts
• Proven ability to develop messaging that resonates with B2B and B2C audiences and drives measurable engagement
• Comfortable with ambiguity and fast-moving environments — you make smart decisions with available information and course-correct quickly
• Strong analytical skills with the ability to connect data to insight and insight to action
• Hands-on experience with marketing automation, CRM, and analytics platforms
• Candidates should be prepared to discuss how they are currently using AI in their work. This includes: Specific tools currently in use, Tasks where AI is regularly applied, Measurable impact such as time saved, improved quality, or increased output, Bonus: examples of prompts, workflows, or systems developed to improve marketing performance
• Knowledge of HCP audiences or healthcare and life sciences marketing strongly preferred

Benefits

• Hybrid work schedule
• Health insurance through Cigna (medical and dental)
• Vision coverage through VSP
• Pharmacy benefits through OptumRx
• FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options
• 401(k) and Roth 401(k) with company match
• Pet discount program with PetAssure
• Norton LifeLock identity theft protection
• Employee Assistance Program through NYLGBS
• Fertility benefits through Progyny
• Commuter benefits
• Company-paid Short-Term and Long-Term Disability
• Voluntary Term Life and AD&D Insurance, plus Universal Life options
• Supplemental Aflac coverage: Accident, Critical Illness, and Hospital Indemnity
• Discounts and rewards through BenefitHub

Company Overview

Company H1B Sponsorship