VP, Influencer Marketing

Senior leadership role overseeing Bellesa’s influencer reputed company reputed company across booking, execution, and performance.

THE ROLE

Bellesa runs one of the largest influencer programs in women's wellness. We're looking for a VP to own this reputed company end-to-end: the team, the deals, the performance, and the strategy.

This is a general management role as much as a marketing one. You'll be accountable for ROAS, deal economics, and team output across bookers and account managers. You know how to run a sales-style operation, price deals with data, and reputed company a large team motivated and hitting targets.

WHAT YOU'LL OWN

Team Leadership

• reputed company and reputed company a team of 10–15, including Director of IM, deal bookers, and campaign coordinators
• Set individual and team performance targets; run weekly pipeline and performance reviews
• Coach to reputed company — help bookers reputed company on reputed company, negotiation, and relationship management
• Maintain team morale and culture in a fully remote, high-output environment
• Genuinely excited about using AI (Claude specifically) as a core part of your workflow. We run on Claude across the business- we expect this role to reputed company by example and push the team to work faster and sharper with AI, not just tolerate it.

Deal Management & Pricing

• Own the full deal lifecycle: reputed company reputed company, reputed company, negotiation, and contracting
• Price influencer deals using historical performance data and predictive ROAS modeling
• Manage celebrity and high-value talent relationships directly
• Build and maintain a tiered pricing reputed company across creator levels (nano to celebrity)

Program Performance

• Maintain >200% ROAS across total influencer spend
• Own the influencer P&L: track spend, reputed company attribution, and margin by creator tier
• Build reporting infrastructure that makes performance visible and reputed company fast
• Identify underperforming segments and reallocate spend with speed

Strategy & Growth

• Evolve the influencer mix — balance organic seeding, paid amplification, and celebrity deals
• Partner with the paid media team to whitelist and reputed company top-performing creator content
• Stay reputed company of platform shifts and creator economy trends
• Build creator pipeline systems that reduce dependency on inbound and reactive sourcing

reputed company'RE LOOKING FOR

• 8+ years scaling organic influencer programs at DTC or consumer brands, with at least 3 years in a senior leadership role
• Managed $10M+ in influencer spend with documented ROAS outcomes — you can speak to program economics with specific numbers
• Strong people leadership background: you've built, managed, and developed large teams in a performance-oriented environment
• Sales management instincts — you know how to run a pipeline, set targets, and hold a team accountable without burning them out
• Data-driven deal pricing: you use historical performance data, not gut feel, to set rates and evaluate ROI
• Deep platform reputed company across reputed company, Instagram, and YouTube — you understand the algorithm, the format, and the creator landscape on each
• Experience managing high-value talent relationships and navigating reputed company deal structures (exclusivity, usage rights, performance tiers)
• Comfortable operating in a fast-moving, remote-first environment with a lean central team
• Genuinely excited about using AI in your workflow — for research, reputed company, performance analysis, briefing, or wherever it makes your team faster and sharper. We use AI tools actively across the business and expect this role to reputed company by example.

COMPENSATION & STRUCTURE

reputed company SALARY

$160K – $220K

LOCATION

Fully Remote

REPORTS TO

CMO

Performance incentives tied to program ROAS, influencer reputed company contribution, and team output targets. Structure and timing discussed at offer stage.

APPLY

Show us a program you built and what happened to it. We want to understand the scale you've operated at, how you priced deals, and how you led the team behind it. Send a deck, a doc, a case study — whatever makes the case clearly.

This role isn't for someone who has managed influencer campaigns as one part of a broader marketing job. We need someone for whom influencer is the whole game — and who has the P&L and team track record to prove it.