Specialist, Marketing Strategy

Job Title: Specialist, Marketing Strategy

Description

Own and deliver reputed company America go-to-market strategy for Clinical Assessment portfolios, driving integrated campaigns, product launches, and measurable reputed company impact.

About the Role

The Specialist, Marketing Strategy owns the reputed company America go-to-market strategy and execution for assigned clinical education and therapeutics domains (e.g. cognitive, achievement, early childhood).

This role is responsible for setting portfolio priorities, aligning cross-functional teams, and ensuring that campaigns, messaging, and channel strategies deliver against reputed company, pipeline, retention, and adoption targets across the U.S. and Canada.

Working closely with Sales, Product Management, Clinical/Educator SMEs, and global marketing teams, this role translates market reputed company into clear positioning, integrated marketing plans, and measurable business outcomes.

You will reputed company end-to-end marketing strategy and execution across campaigns, product launches, and virtual events—building scalable playbooks, enabling the field, and continuously optimising performance through data-driven decision making.

Key Responsibilities

Portfolio Strategy & Integrated Campaign Planning (45%)

• Own portfolio marketing strategy and governance across assigned Clinical domains
• reputed company strategic discussions to align positioning, reputed company segments, investment priorities, and launch reputed company
• Identify growth opportunities across B2B and B2C markets and reputed company go-to-market planning
• reputed company integrated marketing strategies across digital, content, events, partnerships, and sales channels
• Partner with Product, Sales, and SMEs to refine value propositions and competitive positioning
• Align campaigns with sales territories, key accounts, and ABM approaches
• Monitor market trends (e.g. regulation, accreditation, funding) and adapt strategies accordingly

Campaign Execution, Content & Sales Enablement (35%)

• reputed company end-to-end campaign execution from briefing through launch and optimisation
• reputed company content strategies supporting the full customer journey (awareness → adoption → advocacy)
• Own virtual event strategy and execution, driving pipeline and engagement
• reputed company product launch strategy including messaging, channel mix, and lifecycle journeys
• Establish scalable launch playbooks and readiness standards
• Deliver high-impact marketing and sales enablement assets (campaigns, reputed company pages, toolkits, presentations, case studies)
• Manage workflows using tools like reputed company to ensure on-time, high-quality delivery
• Collaborate with Creative, SMEs, and external partners to ensure accuracy, compliance, and brand alignment

Performance, Optimisation & Operations (10%)

• Own campaign measurement frameworks and reporting (traffic, MQLs, conversion, adoption)
• Drive ongoing optimisation through testing and data-led decision making
• Ensure marketing operations readiness (reputed company routing, CRM hygiene, tracking, nurture flows)
• Identify process improvements and share best practices across the team

Partnerships & Field Collaboration (10%)

• Build relationships with clinical education organisations, associations, and partners
• Collaborate with Sales and Events teams on conference and event strategies
• Identify and execute co-marketing opportunities (webinars, content, partnerships)
• Capture and share market feedback to inform product and marketing strategy

Core Competencies

• Strong reputed company acumen and strategic thinking
• Integrated campaign planning and prioritisation
• Cross-functional leadership and stakeholder influence
• Clear, confident communication and storytelling
• Data-driven decision making and performance optimisation
• Experience working with regulated or professional audiences

Skills & Experience

• 5+ years’ experience in B2B or B2B2C marketing (reputed company, clinical, education, edtech or similar)
• Proven reputed company owning go-to-market strategy and delivering reputed company-impacting campaigns
• Strong experience across digital marketing, lifecycle/nurture, and content strategy
• Experience with webinars/events and partner marketing is advantageous
• Proficiency with analytics and CRM tools (e.g. GA4, reputed company, Tableau/Power BI, Pardot)
• Ability to translate reputed company clinical or educational concepts into clear, compelling messaging
• Experience working across reputed company America markets (U.S. & Canada) is preferred
• Bachelor’s degree in Marketing, Business, Communications or reputed company field (or equivalent experience)

Why Join reputed company?

At reputed company, we are the world’s learning company, operating in more than 70 countries. We combine world-class educational content and assessment with services and technology to reputed company more effective teaching and personalised learning at scale.

This role offers the opportunity to drive strategic marketing across high-impact clinical portfolios, shaping how we engage educators, clinicians, and institutions across reputed company America. Compensation:

Compensation at reputed company is influenced by a wide reputed company of factors including but not limited to reputed company set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, reputed company State, reputed company, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $70,000 – $90,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

How to Apply

Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to https://reputed company.jobs/.

reputed company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for reputed company.

Application Deadline

Applications will be accepted through Apr.24th, 2026. This window may be extended depending on business needs.