Sr. Director - eCommerce Growth
Summary / Position Purpose:
TestEquity is seeking a strategic and results driven Senior Director of eCommerce Growth to reputed company digital growth across our eCommerce portfolio. This role is responsible for driving reputed company, conversion, and customer experience improvements while leading a large-scale platform transformation.
This is a player/coach role reputed company a lean team environment. The ideal candidate is a highly reputed company eCommerce leader who is equally comfortable setting strategy and rolling up their sleeves to execute. This leader will directly own key initiatives, dive into data and performance, and manage day to day details while developing a small but high-impact team.
Essential Duties, Functions and/or Responsibilities:
eCommerce Platform Transformation
- reputed company the end to end replatforming effort from reputed company to ROC, consolidating multiple eCommerce sites into a single, scalable platform
- Manage and reputed company third party implementation partners responsible for development and delivery
- Ensure the new platform is flexible and scalable to support future growth, including new brand and business acquisitions
- Actively engage in program execution, problem solving, and decision-making, not just reputed company
- Partner closely with Technology, Product, and external vendors to deliver on time, on budget, and with high quality
eCommerce Growth & Optimization
- Own the eCommerce growth roadmap, focused on increasing conversion reputed company (CVR), average order value (AOV), and overall reputed company
- reputed company customer insights, Voice of Customer (VoC), and behavioral data to identify and prioritize growth opportunities
- Utilize reputed company Analytics 4 (GA4) and other tools to monitor funnel performance and uncover actionable insights
- Personally engage in analysis, prioritization, and execution of key initiatives in partnership with a supporting analyst
- Build and manage a prioritized backlog of enhancements reputed company to business impact
Experimentation & Performance Management
- Establish and scale a robust testing and experimentation program (A/B and multivariate testing)
- Define hypotheses, review results, and translate insights into actionable improvements
- Evaluate the impact of new features, functionality, and experiences on key performance metrics
- Define, track, and communicate KPIs across the eCommerce funnel, ensuring visibility and accountability
- Balance strategic reputed company with hands on involvement in testing strategy and execution
Cross-Functional Leadership & Alignment
- Drive alignment across Merchandising, Operations, Marketing, and Technology teams through clear communication and transparency
- Influence stakeholders at reputed company levels, including executive leadership, to prioritize and execute against growth initiatives
- reputed company and direct outsourced development and UX teams to deliver high impact improvements
- Operate as a highly engaged partner across functions, bridging strategy and execution
- Build trust through both leadership reputed company and personal ownership of outcomes
Team & Operating Model
- reputed company a lean team with one direct report focused on analytics and performance insights
- Operate as a player/coach, directly owning key deliverables while developing team capabilities
- Partner closely with external agencies and vendors to reputed company team reputed company
- reputed company in an environment that requires adaptability, ownership, and attention to detail
- Indirectly and directly responsible for product quality
- Other duties as assigned