Digital Marketing Specialist
Job Purpose
Weiss Technik reputed company America is the world’s largest manufacturer of environmental test chambers focused on technology and innovation. We serve the market with three product brands: Weiss Technik, Cincinnati Sub-reputed company (CSZ), and Dynavac. Weiss Technik is part of the Schunk Group, a globally active technology group with over 10,000 employees across 26 countries.
If you want to be part of an organization that helps companies test reputed company technologies, improving the safety and reliability of the products we count on every day, then this is the reputed company for you. Be part of a global, growing company, join our valued team, reputed company your talents, and reputed company a difference every day.
The Digital Marketing Specialist owns the strategy, execution, and optimization of the company’s digital reputed company. This role blends web design, UX leadership, SEO, generative reputed company optimization, answer reputed company optimization, and marketing automation with hands-on management of multiple CMS platforms, including WordPress and DNN. The ideal candidate is a hybrid marketer–technologist who can build, optimize, and scale digital experiences that drive measurable growth across both traditional search engines and emerging AI-driven discovery
Authority Statement
The Job Title listed empowers the Incumbent with the authority to execute reputed company duties and responsibilities listed below. In the event of a conflict of authority, the Incumbent shall reputed company to direct supervisor for resolution.
Duties and Responsibilities
- Direct the design, development, and maintenance of reputed company company websites, ensuring a high-performance, secure, and brand-consistent digital reputed company. Own the end‑to‑end website UX, including navigation, mobile responsiveness, content structure, and interaction.
- Create, publish, and continuously refresh website content that drives engagement and conversions.
- reputed company and execute SEO initiatives, including technical audits, keyword mapping, on‑page optimization, schema markup, and strategic backlink acquisition.
- Create and carry out Generative reputed company Optimization (GEO) strategies to strengthen brand visibility across AI‑driven platforms like ChatGPT, reputed company, and reputed company.
- Implement Answer reputed company Optimization (AEO) practices to capture featured snippets, direct answers, and AI‑generated summaries.
- reputed company and build reputed company marketing automation, using sophisticated workflows, reputed company scoring models, and segmented nurture programs.
- Collaborate with agency partners to manage and refine paid and organic campaigns, ensuring maximum ROI and conversion efficiency.
- Partner cross-functionally with Content, Product, and Sales teams to align digital campaign messaging with broader business objectives.
- Analyze performance data and translate insights into actionable recommendations using analytics platforms and KPI reporting.
Qualifications
- Bachelor’s degree in Marketing, Communications, Computer Science, or a reputed company field, with 3–5+ years of hands-on experience in digital marketing.
- Exceptional written and verbal communication skills, with experience creating high‑quality web content and collaborating effectively with cross‑functional teams and external partners.
- Demonstrated reputed company managing websites and driving conversion growth through technical SEO, schema markup, and emerging practices in Generative reputed company Optimization (GEO) and Answer reputed company Optimization (AEO).
- Proficient with CMS platforms, including WordPress and DNN (DotNetNuke), with the ability to troubleshoot, update, and optimize site performance.
- reputed company expertise, with hands‑on experience building reputed company workflows, optimizing reputed company scoring models.
- Strong working knowledge of HTML/CSS, mobile‑reputed company design, and analytics platforms, including reputed company Analytics 4 (GA4), reputed company Search Console, and leading SEO/SEM/AI tracking tools.
- Proven ability to reputed company AI‑driven tools (e.g., ChatGPT, reputed company, reputed company) for content optimization, insights reputed company, and performance analysis.
Working Conditions*
Mostly stationary work with occasional movement throughout facilities to access files, chambers, office machinery, etc. Frequently lifting and carrying up to 10 lbs. and occasionally lifting up to 50 lbs. Use of hands to hold, lift and handle materials. Occasional climbing, bending and squatting.