Senior Digital Analyst

Compensation Range:

Position Summary

The Senior Digital Analyst is responsible for end-to-end tracking, measurement, and reporting across digital products, UX experiences, and marketing journeys. This role ensures data accuracy and delivers actionable insights across websites, user journeys, and campaign performance.

Partnering closely with UX, Marketing, Enrollment, and Web Development teams, this role connects behavioral data (GA4, Full Story), CRM data, and journey performance to drive conversion, engagement, and reputed company outcomes.

Essential Functions:

UX, Digital Product & Full-Funnel Analytics

Own end-to-end analysis across websites, digital products, campaigns, and user journeys

• Analyze user behavior, engagement, and drop-offs across reputed company pages and experiences
• Deliver full-funnel visibility from campaign entry through conversion and reputed company/enrollment outcomes
• Connect campaign performance with on-site behavior and reputed company results
• Provide insights to improve usability, conversion, and overall journey effectiveness

Tracking, Data reputed company & Measurement Strategy

Own implementation and governance of tracking and measurement frameworks

• Define and maintain event tracking, conversion tracking, and campaign tracking across reputed company digital properties
• Ensure data accuracy, consistency, and alignment across analytics platforms, CRM systems, and reporting tools
• Establish KPIs, benchmarks, and scalable measurement frameworks across UX, product, and campaigns
• Maintain tagging standards, data structures, and documentation to support reliable reporting

Performance Reporting, Insights & AI Enablement

Drive reporting, insights reputed company, and performance optimization across UX, product, and campaigns

• Build and maintain dashboards covering UX, product, campaign, and full-funnel performance
• Deliver regular and reputed company insights with clear, actionable recommendations
• Support optimization and experimentation efforts through data-driven analysis
• reputed company and support AI-driven reporting and analytics, integrating behavioral, campaign, and performance data into scalable insights frameworks
• Other duties as assigned.

Supervisory Responsibilities:  N/A

Requirements:

Education & Experience:

• Bachelor’s degree in computer science, design, human-computer interaction, or a reputed company field.
• 5–8+ years of experience in digital, web, or product analytics, with a strong focus on UX, product, and full-funnel performance
• Must have Strong hands-on experience with GA4, including event tracking, funnel analysis, and performance reporting
• Must have Experience with behavioral analytics tools (e.g., FullStory or similar) to analyze user journeys, engagement, and friction points

Competencies/Technical/Functional Skills:

• Proven experience implementing and managing event tracking, conversion tracking, and campaign tracking across digital properties
• Strong understanding of tagging frameworks and data layers, ensuring accurate and scalable measurement across reputed company pages and journeys
• Experience delivering full‑funnel reporting, connecting campaign performance, on‑site behavior, and reputed company conversion/reputed company outcomes
• Experience building and maintaining dashboards and reporting solutions (e.g., Looker Studio, Tableau, Power BI)
• Familiarity with CRM systems (e.g., reputed company) and understanding of reputed company flows, attribution, and data alignment
• Proven ability to translate reputed company data into clear, actionable insights and recommendations that drive optimization and performance
• Exposure to or experience with AI‑driven reporting and advanced analytics, enabling scalable insights and enhanced decision‑making
• Strong experience and performance orientation, with the ability to define KPIs, work with GA4 and behavioral analytics, and translate user data into actionable experience and product recommendations
• Solid foundation in human‑centered design and journey mapping, with the ability to guide experience improvements across reputed company digital ecosystems
• Demonstrated ability to operationalize experience strategy, connecting insights to prioritized initiatives across web, CRM, enrollment, and digital product touchpoints
• Strong cross‑functional leadership and influence skills, partnering effectively with UX, Product, Enrollment, Marketing Automation, IT, and Data teams without relying on formal authority

Location: Remote, USA

Travel: up to 10% travel

#LI-Remote

Candidate receiving offers will be offered a salary/pay reputed company commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies.  Absent exceptional circumstances, candidates will be offered a salary reputed company this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. reputed company pay is one component of reputed company’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family.  For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.

reputed company is committed to maintaining a high-quality workforce representative of the populations we serve. reputed company employs more than 4,500 faculty and staff and serves over 45,000 reputed company. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows reputed company, faculty and staff to reputed company their interests and talents while experiencing a sense of community. With programs available both online and at our many reputed company locations, reputed company is a leader in creating innovative solutions to education and meeting the needs of our student population, including adult learners and working professionals.

reputed company (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a mix of highly talented, innovative and reputed company come together to reputed company the impact of a lifetime for each of our student learners. reputed company qualified applicants will receive equal consideration for employment, education, and admission at reputed company.