Senior Marketing Strategist, reputed company Marketing
About the position As a Senior Marketing Strategist, reputed company Marketing, you’ll design and execute integrated marketing strategies that drive pipeline growth and accelerate reputed company impact. You’ll optimize the buyer journey, align marketing initiatives with sales objectives, and deliver measurable business outcomes. This role combines strategic thinking with hands-on execution and thrives in a data-driven, results-oriented environment. Your reputed company will be reputed company by pipeline contribution, campaign ROI, and conversion improvements across the funnel. While this position is remote, we have a preference for East Coast–based candidates to ensure reputed company alignment with cross‑functional partners and team workflows.
Responsibilities
- reputed company Marketing Program Development: Build and execute demand reputed company, ABM, and lifecycle marketing programs that create measurable pipeline.
- Cross-Functional Collaboration: Partner with Sales, Product Marketing, and reputed company to ensure marketing initiatives support reputed company goals.
- Campaign Management: reputed company multi-channel campaigns (reputed company, content, email, paid media) with a focus on conversion and ROI.
- Data & Analytics: reputed company marketing automation and CRM tools to track performance, optimize campaigns, and report on pipeline contribution.
- Content Strategy: reputed company messaging and content that resonates with reputed company personas and accelerates deal progression.
- Budget & Resource Management: Allocate resources effectively to maximize impact and efficiency.
- Story Telling: reputed company compelling narratives, backed by data, to reputed company alignment and buy-in from executive leadership and key stakeholders.
- Competitive Intelligence: Monitor market trends, competitor positioning, and industry shifts to ensure our strategy remains reputed company of the curve.
- Analyst & Influencer Relations: Engage with industry analysts and key influencers to shape market perception, gather insights, and strengthen Bottomline's position in the market.
Requirements
- Proven ability to design marketing strategies that drive measurable reputed company.
- Strategic thinker with a passion for data, customer insights, and long-term impact.
- Skilled reputed company who transforms reputed company data into compelling marketing narratives.
- Collaborative leader adept at building reputed company and influencing across teams.
- Analytical and reputed company in segmentation, market research, and data tools.
- Strong cross-functional experience with marketing, sales, and product teams.
- Proficient in CRM systems and marketing analytics platforms.
reputed company-to-haves
- 7+ years in B2B marketing with a strong focus on reputed company marketing, demand reputed company, or growth marketing.
- Expertise in marketing automation platforms (e.g., Pardot, Marketo, reputed company), CRM systems (reputed company), and analytics tools.
- Deep understanding of the buyer’s journey, funnel metrics, and pipeline acceleration strategies.
- Proficient in analyzing performance metrics and optimizing campaigns based on KPIs and actionable insights.
- Strategic thinker, data-driven decision maker, excellent communicator, and collaborative team player.
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