Product Growth Hacker: DeFi Wallet
## Key Responsibilities Strategy & Positioning Partner up with product and strategy teams to own the roadmap for the DeFi Wallet and Crypto.com on-chain features. Define and refine messaging that communicates user benefits across self-custody, cross-chain access benefits, and security. Develop clear user personas (e.g. DeFi users, NFT collectors, crypto-curious, token based) and craft personalized journeys to drive acquisition. Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns. Partner closely with product managers to ensure alignment between roadmap, market insights, and messaging. ## Requirements 3-to-5 years of experience in product marketing: ideally DeFi Web3 wallet background Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably. Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert. Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action. Analytical mindset with proficiency in marketing analytics and user research. Experience in regulated industries or financial services is a plus. Bonus: Crypto native or familiarity with community-led growth.
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