Leasing & Marketing Analyst

Position Overview The Leasing & Marketing Analyst sits at the intersection of strategy and execution, supporting leasing performance through data-driven marketing and informed decision-making. This role blends analytical thinking with creative application, helping shape pricing, incentives, lease structure, and campaign effectiveness across the portfolio. This is not just a marketing role. It requires a working understanding of the leasing cycle, market positioning, and how small decisions impact occupancy, velocity, and revenue.

Key Responsibilities

Leasing Strategy & Performance

• Analyze leasing trends, velocity, and conversion metrics to identify risks and opportunities
• Assist in developing pricing strategies, concessions, and leasing incentives based on market conditions
• Partner with leadership to evaluate lease terms and collaborate with legal teams on updates or adjustments
• Monitor competitor activity, market comps, and enrollment trends to inform strategy

Marketing Execution & Optimization

• Execute and optimize email marketing campaigns, including segmentation, scheduling, and performance tracking
• Manage and update property websites to ensure accurate, compelling, and conversion-focused content
• Support SEO efforts through keyword tracking, metadata updates, and content optimization
• Collaborate on campaign development, ensuring alignment with leasing goals and timelines

Data & Reporting

• Track and report on key performance indicators including leads, tours, applications, and signed leases
• Provide insights on campaign performance and recommend adjustments to improve ROI
• Maintain dashboards and reporting tools to support weekly and monthly performance reviews

Cross-Functional Collaboration

• Work closely with onsite teams to ensure marketing efforts align with leasing realities
• Support communication between marketing, operations, and legal teams
• Assist in standardizing processes and improving efficiency across properties

Qualifications

• 1–3+ years of experience in marketing, leasing, property management, or a related field
• Strong analytical mindset with the ability to translate data into actionable insights
• Working knowledge of leasing processes, pricing strategies, or property operations preferred
• Experience with email marketing platforms, website CMS tools, and CRM systems (LeadSimple, Buildium, etc. is a plus)
• Detail-oriented with strong organizational and communication skills

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