Social Media Specialist

CBI Health is a company dedicated to supporting the physical and mental health of Canadians. They are seeking a Social Media Specialist responsible for executing social media strategies to enhance brand presence and engage target audiences across various platforms, while driving community engagement and promoting services.

Responsibilities

• In collaboration with the Marketing team, design and execute comprehensive social media marketing plans aligned with CBI Health's goals
• Identify target audiences and tailor content to engage them effectively
• Stay up-to-date with industry trends and emerging platforms to leverage new opportunities
• Work closely with the Marketing and Communications teams to align social media campaigns with broader marketing initiatives
• Participate in brainstorming sessions to generate creative ideas for content and campaigns
• Provide social media support for events, promotions, and other initiatives
• Produce high-quality, engaging content for platforms such as Facebook, Instagram, and LinkedIn, including text, images, and videos
• Ensure all content reflects CBI Health's brand voice and adheres to compliance guidelines
• Schedule and publish posts using social media management tools, maintaining a consistent posting calendar
• Track social media metrics, including engagement, reach, and conversion rates, to assess the effectiveness of campaigns
• Use analytics tools to generate reports and insights, providing recommendations for optimization
• Conduct A/B testing to refine content and improve engagement strategies

Skills

• Bachelor's degree in Marketing, Communications or equivalent experience
• 1 to 3 years of experience in social media management or digital marketing, preferably within the healthcare industry
• Demonstrated passion for social media and creative content creation
• Exceptional written and verbal communication skills, with the ability to create compelling content
• Proficiency in social media analytics tools
• Video filming and editing
• Strong creative thinking and problem-solving abilities
• Self-management skills
• Goal-driven

Company Overview