Marketing Coordinator

Benchmark Senior Living is looking for a Marketing Coordinator to join their team! The role involves supporting digital, social, and local media efforts, executing marketing initiatives, and maintaining brand standards while driving engagement across various platforms.

Responsibilities

• Monitor and respond to community online reviews and social comments, ensuring a 100% response rate in partnership with community teams and the Internal Communications team
• Track and report on review monthly performance, highlighting key trends
• Support updates to standard response language to ensure relevance and consistency
• Execute social media content across platforms (Facebook, LinkedIn, Instagram, TikTok as applicable) through our social media management platform
• Evaluate and schedule all corporate content social media posts, working with internal team members and agency partners
• Ensure timely posting of all content, including real-time or trending posts when appropriate
• Monitor and respond to comments and messages, escalating when needed
• Review community social media content to ensure alignment with brand standards
• Support community teams with social media best practices and platform usage
• Assist with paid boosts and basic performance tracking
• Compile monthly social media performance reports
• Execute HubSpot email sends for corporate and community communications
• Assist with website updates and basic content management
• Support audits (e.g., competitor, third-party profiles) and summarize findings
• Support project coordination and execution for campaigns, events, and initiatives (e.g., social contests, campaigns)
• Track performance across channels (social, email, online reviews) and share key takeaways and observations
• Identify opportunities to improve processes or workflows and communicate them to the team
• Support execution of KPI-driven initiatives through strong attention to detail and follow-through
• Proactively communicate status updates, risks, and support needs in a timely manner
• Support and contribute to special marketing initiatives, campaigns, and new projects as needed
• Take on additional responsibilities and stretch assignments to support team and business needs
• Identify opportunities to improve processes, tools, or workflows and bring forward recommendations
• Assist in testing new ideas, platforms, or approaches to enhance marketing performance
• Partner with team members across Marketing, Sales, Internal Communications and other departments on cross-functional initiatives

Skills

• Bachelor's degree in Marketing, Communications, Business, or related field
• 1–3 years of experience in marketing, social media, or related field (internships included)
• Familiarity with social media platforms (Facebook, LinkedIn, Instagram, TikTok)
• Strong writing, editing, and communication skills
• Detail-oriented with strong organizational skills
• Experience with marketing tools (e.g., HubSpot, social media management tools, WordPress) is a plus

Benefits

• 10 paid holidays plus 1 floating holiday
• Vacation and Health & Wellness Paid Time Off
• Tuition Reimbursement
• Physical & Mental Health Wellness Programs
• Medical, Vision & Dental Benefits provided by Blue Cross Blue Shield
• 401K Retirement Plan with Company Match
• Long Term Care Insurance
• Company-provided Life Insurance & Long-Term Disability

Company Overview