Marketing Executive

One Good Thing is a bold startup revolutionizing the food industry with wrapper-free energy bars. They are seeking a Marketing Executive to manage daily marketing campaigns, coordinate with external teams, and support customer engagement across various channels.

Responsibilities

• Support the team with setting up daily paid media campaigns (Meta, Google, TikTok) under the guidance of the Marketing Manager
• Build, format and test email marketing campaigns and automated flows using approved templates in Klaviyo
• Schedule daily organic social posts and support the Community & Events Manager by replying to comments and engaging with our audience
• Deliver asset briefs to our external designers, videographers and photographers, and track production timelines
• Gather daily and weekly performance data from our analytical tools to assist with reporting
• Support the Marketing Manager to ensure the marketing calendar is delivered on time
• Manage the daily setup, targeting and copy execution within Meta, TikTok and Google Ads Managers
• Organise raw content from our team and creators, ensuring our external graphic designers convert them into usable paid media assets
• Manage the shipping and tracking of product samples to influencers, content creators and affiliate partners to ensure timely content creation
• Build, test and format newsletters, product launches, SMS campaigns and customer loyalty automated flows within Klaviyo using approved templates
• Write copy, gather assets and stage daily organic social posts. Support the Community & Events Manager by monitoring and replying to audience comments
• Gather and publish real-time content for social channels, including interviewing event attendees for product reactions, testimonials and behind-the-scenes footage
• Onboard everyday affiliates, generate unique tracking links and monitor the daily health and performance of the referral platform
• Keep the website updated daily by refreshing product descriptions, uploading blog posts and building landing pages
• Ensure all uploaded blog posts and product descriptions are formatted with basic SEO / AIO best practices
• Extract raw data, heatmaps and platform metrics (GA4, Shopify, Triple Whale) to help identify and highlight conversion friction points
• Provide digital and logistical marketing support leading up to events and occasionally travel to attend live events to support the team on the stand
• Assist the broader team with any additional marketing, brand or event-related tasks as required to support business operations

Skills

• 1 to 2 years of hands-on marketing experience, ideally within fast-moving consumer goods (FMCG) or ecommerce
• Direct experience building campaigns inside Shopify, Meta Ads Manager and an email service provider (such as Klaviyo)
• A genuine love for fitness, endurance sports or outdoor adventures. You understand our customers because you share their interests
• Exceptionally organised with the ability to manage multiple production deadlines and creative assets smoothly
• Deep understanding of platforms including Instagram, TikTok, Strava, YouTube and Shopify
• Basic graphic design and mobile video editing skills (e.g., Canva, Photoshop, CapCut) for quick asset resizing or minor tweaks
• Prior experience working within a subscription-based business model

Benefits

• 25 days holiday plus bank holidays
• Pension contributions
• Free OGT subscription
• Share options (EMI scheme)

Company Overview