SEM Manager

The ideal candidate has hands-on experience managing digital acquisition campaigns in platforms such as Google Ads, Microsoft Advertising, Meta, and others. You are also data-driven and analytical with a robust testing mindset. You are a project manager who is detail oriented with an ability to communicate across departments to connect stakeholders and drive outcomes. You will play a key role in the execution and evolution of digital marketing campaigns.

Key Responsibilities

• Optimize SEM account performance through on-going effort of keyword expansion, ad copy testing, campaign structure improvement, and bid management.
• Evaluate paid acquisition landing page performance, making recommendations for content improvement to increase quality scores and conversions rate.
• Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.
• Implement paid marketing techniques, providing enhancement and optimization recommendations while proactively identifying new growth levers, platform opportunities, and performance innovations
• Analyze audience and exclude high/low efficiency groupings.
• Partner with creative placement data to find new opportunities and target or teams to continuously iterate on messaging and formats based on data driven feedback loops.
• Ensure clear communication of insights, trends, and campaign results to the broader team while driving continuous optimization and accountability.
• Active contributor to testing roadmap and design.
• Own the tracking and attribution, actively contribute to measurement strategy for paid channels.

Qualifications

• 2-4 years’ experience in digital marketing, media agency or other similar roles.
• Hands-on experience managing paid campaigns across multiple self-serve ad platforms with significant budgets.
• Ability to learn new industries and business types quickly and can apply this knowledge to internet marketing initiatives and achieve channel goals.
• Knowledge of digital acquisition channels, performance drivers and platforms (such as Google Ads, Microsoft Advertising, Meta).
• Passionate about the numbers, with a keen eye for detail, and proven data interpretation capability.
• Outstanding analytical skills to report on paid marketing tests and iterate and adapt for future marketing opportunities.
• Experience working with external agencies and communicating cross-functionally across organizations.
• Proactive, not reactive - you anticipate challenges and solve them before they escalate.
• Bachelor’s degree required.

Benefits

What we offer

• Base $115,000-$125,000
• Bonus 20% of annual earnings
• Benefits
• 401(k) plus match
• Dental insurance
• Health insurance
• Vision Insurance
• Paid Time Off #LI-AR1 About A Place for Mom A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies. Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal to help families focus on what matters most — their love for each other. We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference. Our employees live the company values every day
• Mission Over Me We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
• Do Hard Things We are energized by solving challenging problems and see it as an opportunity to grow.
• Drive Outcomes as a Team We each own the outcome but can only achieve it as a team.
• Win The Right Way We see organizational integrity as the foundation for how we operate.
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