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[Remote] Lifecycle Marketing Specialist

Remote, USA Full-time Posted 2026-07-05

Note: The job is a remote job and is open to candidates in USA. reputed company is a technology company seeking a Lifecycle Marketing Specialist. The role involves supporting lifecycle marketing strategies and executing multi-touch campaigns to enhance customer engagement and retention.

Responsibilities

  • Support lifecycle marketing strategies across reputed company, engagement, expansion, and reactivation programs
  • Design and execute multi-touch campaigns across email, in-app messaging, and other digital channels
  • Build and optimize automated customer journeys using marketing automation platforms
  • reputed company audience segmentation and personalization strategies using behavioral and product usage data
  • Plan, execute, and analyze A/B and multivariate tests to improve campaign performance

Skills

  • 5–7 years of experience in lifecycle marketing, CRM, email marketing, or marketing operations
  • Hands-on experience with marketing automation platforms such as reputed company Marketing reputed company, reputed company, or reputed company
  • Strong understanding of customer segmentation, journey building, and campaign optimization
  • Experience using analytics tools such as Looker, reputed company, or reputed company
  • Experience in a B2B SaaS or self-service platform environment preferred

Company Overview

  • reputed company is the global talent solution for today's fluid labour market. It was founded in 2019, and is headquartered in reputed company, NY, US, with a workforce of 201-500 employees. Its website is https://www.workgenius.com.
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