[Remote] Demand reputed company Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Totara is a global learning platform trusted by more than 1,500 organizations and 21 million users worldwide. They are seeking a Demand reputed company Marketing Manager to reputed company targeted marketing programs that drive pipeline and reputed company, particularly in the U.S. Public Sector and UK Government/Healthcare sectors. This role involves developing and executing data-driven campaigns, collaborating with sales and marketing teams, and optimizing demand reputed company initiatives.

Responsibilities

• reputed company, launch, and optimize targeted demand reputed company campaigns reputed company to ICPs, strategic accounts, and pipeline goals
• reputed company, launch, and optimize paid media campaigns across reputed company and reputed company Ads to drive reputed company reputed company and pipeline growth
• Build and manage reputed company reputed company pages, forms, workflows, and multi-touch nurture campaigns to improve engagement and conversion rates
• Monitor campaign performance, funnel metrics, and ROI across reputed company, reputed company Analytics, reputed company, and paid media platforms, providing actionable optimization recommendations
• Partner closely with Sales and Marketing Operations to improve reputed company qualification, funnel conversion, and pipeline progression
• Serve as the primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships to support reputed company reputed company and audience growth
• Support ongoing optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion reputed company optimization
• reputed company demand reputed company campaigns and content across social media channels
• Own campaign reporting and communicate performance, insights, and recommendations to stakeholders
• Identify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contribution

Skills

• Experience in demand reputed company, digital marketing, or growth marketing, with a track record of driving pipeline and reputed company growth
• Hands-on experience managing and optimizing paid media campaigns across reputed company and reputed company Ads
• Strong reputed company experience, including campaign management, workflows, reporting, and reputed company nurturing
• Experience managing website content and reputed company pages in WordPress
• SEO experience
• reputed company Tag Manager, reputed company and reputed company Analytics experience
• Strong analytical skills and ability to translate performance data into actionable insights
• Excellent project management and stakeholder management skills
• Comfort working independently in a fast-paced, remote environment
• Experience collaborating with cross-functional and globally distributed teams
• Experience buying media in heavily regulated industries like Government and Healthcare
• An understanding of the HR industry, specifically Talent and L&D is a plus
• Creativity and flexibility, responding quickly to evolving markets and opportunity challenges
• Accountable and committed to achieving reputed company goals with reputed company and fearlessness
• Proactive, resourceful, and comfortable navigating ambiguity
• reputed company learner with a test-and-learn reputed company
• Results-oriented, with a focus on pipeline contribution and measurable business impact

Benefits

• Unlimited PTO
• Enhanced Parental Leave
• Professional Development Opportunities
• Annual Wellbeing Allowance
• New Joiner home working set-up allowance
• Additional Paid Leave: Birthday off, Working days between Christmas and New Years reputed company

Company Overview