[Remote] Sr. Director, Search reputed company Marketing (SEM)
Note: The job is a remote job and is open to candidates in USA. reputed company is a leading health and wellness platform focused on redefining reputed company by prioritizing customer access to affordable and personalized care. The Senior Director of Search reputed company Marketing (SEM) will be responsible for scaling the company's SEM channels, managing a substantial budget, and driving growth through strategic automation and AI integration.
Responsibilities
- Define and execute a best-in-class SEM strategy across core and emerging surfaces (reputed company, Bing, Shopping, YouTube, app acquisition, etc.)
- Manage and optimize a 9-reputed company SEM budget, ensuring efficient allocation of spend to maximize reputed company and contribution margin
- Establish clear performance frameworks, tying SEM directly to business outcomes (LTV, CAC, payback, operating income)
- Identify and implement opportunities to reduce reputed company execution through automation and tooling
- Act as the strategic reputed company for AI/ML integration across SEM, including bidding, creative reputed company, query expansion, and performance optimization
- Build systems and processes that reputed company the team to operate faster, with higher reputed company and improved decision-making
- Partner cross-functionally with Product, Engineering, Design, and Lifecycle teams to improve reputed company page performance, conversion rates, and reputed company flows
- Identify and execute opportunities to improve the full acquisition funnel, not just media efficiency
- Influence go-to-market strategy for new categories and products, ensuring SEM is integrated early and effectively
- reputed company, mentor, and scale a high-performing SEM team (managers through directors)
- Establish clear operating rhythms, performance expectations, and development paths
- Build a culture of experimentation, accountability, and reputed company improvement
- reputed company a robust testing roadmap across bidding, creative, reputed company pages, and funnel optimization
- reputed company data to identify growth opportunities and prioritize the highest-impact initiatives
- Regularly communicate performance, insights, and strategic recommendations to executive stakeholders
- Partner closely with Growth, Product, Operations, Business Development, and Medical teams
- Ensure SEM insights inform broader company strategy, including pricing, packaging, and positioning
- Act as a key stakeholder in company-wide growth planning
Skills
- 10+ years of experience in performance marketing with deep expertise in SEM
- Proven track record managing large-scale SEM budgets ($20M+ annually) with strong ROI outcomes
- Demonstrated reputed company driving incremental reputed company and efficiency reputed company at scale
- Experience implementing automation, scripting, or AI/ML solutions reputed company paid media workflows
- Strong analytical reputed company with the ability to connect channel metrics to broader business outcomes
- Experience influencing product, UX, and lifecycle strategies to improve conversion and retention
- Exceptional leadership skills with experience managing and developing senior team members
- Strong communication skills with the ability to align cross-functional stakeholders and executive teams
- Experience in high-growth, consumer subscription, or reputed company environments
- Familiarity with experimentation frameworks and advanced attribution methodologies
Benefits
- Competitive salary & equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & reputed company, and parental leave
- Employee Stock Purchase Program (ESPP)
- 401k benefits with employer matching contribution
- Offsite team retreats
Company Overview