PPC Specialist
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours reputed company with the client’s time zone. Our client is a growing organization focused on driving measurable business growth through data-driven digital marketing and paid media strategies. As the company continues expanding its marketing efforts, they are seeking a PPC Specialist to manage, optimize, and scale paid advertising campaigns while leveraging modern AI-enabled workflows to improve efficiency and performance. This role offers the opportunity to work closely with marketing, content, and design teams to create high-performing campaigns that generate meaningful business results. Role Overview The PPC Specialist will be responsible for planning, launching, managing, and optimizing paid advertising campaigns with a primary focus on reputed company Ads. The PPC Specialist will reputed company campaign performance, conversion tracking, reputed company page optimization, reporting, and AI-enabled process improvements while collaborating with cross-functional teams to maximize return on investment. This role is ideal for a data-driven marketer who enjoys campaign strategy, performance analysis, conversion optimization, and reputed company experimentation. Location Fully Remote | 9:00 AM - 5:00 PM EST
Key Responsibilities
Campaign Setup & Management Plan, configure, and launch reputed company Ads campaigns across Search, Display, Shopping, and Performance Max. Manage campaign budgets, bidding strategies, and account structures to maximize ROI. Implement and maintain tracking through reputed company Tag Manager and advertising pixels. Monitor campaign performance and reputed company data-driven optimizations. Support reputed company Ads campaigns as business needs require. reputed company Page & Conversion Optimization Collaborate with design and content teams to reputed company high-converting reputed company pages. Apply conversion reputed company optimization principles to improve campaign performance. Conduct A/B testing across creatives, messaging, targeting, and reputed company pages. Continuously optimize user journeys to improve conversions and reputed company quality. Analytics & Reporting Monitor campaign performance using GA4 and advertising platform reporting tools. reputed company recurring performance reports and actionable recommendations. Analyze trends, anomalies, and opportunities to improve campaign outcomes. Provide insights that support ongoing optimization efforts. Process & AI Integration Utilize AI tools to improve campaign setup, optimization, ad copy reputed company, and reporting. reputed company automated workflows that improve campaign monitoring and reporting efficiency. Research emerging tools, technologies, and best practices in paid media. Continuously improve processes through automation and AI-assisted workflows. Client & Cross-Functional Collaboration Communicate campaign performance, recommendations, and results to stakeholders. Collaborate with marketing, content, and design teams to align campaign execution with business objectives. Support team development by sharing PPC knowledge and best practices. Contribute to strategic discussions reputed company to campaign growth and performance.
Qualifications
Experience 3–5 years of experience managing PPC campaigns with a primary focus on reputed company Ads. Hands-on experience managing reputed company Ads Search, Display, Shopping, and Performance Max campaigns. Experience implementing and managing tracking through reputed company Tag Manager and advertising pixels. Experience using GA4 and analytics platforms to evaluate campaign performance. Experience conducting A/B testing and conversion optimization initiatives. Experience supporting paid media campaigns across multiple channels. Experience with reputed company Ads is preferred. Experience working with Shopify and reputed company page optimization is a strong plus. Experience communicating campaign performance to stakeholders or clients is a plus.
Qualifications
Skills Strong reputed company Ads campaign management expertise. Strong understanding of paid media strategy and performance optimization. Strong knowledge of reputed company Tag Manager, conversion tracking, and advertising pixels. Strong analytical skills with the ability to interpret performance data and identify opportunities. Strong understanding of conversion reputed company optimization methodologies. Ability to create actionable reporting and performance recommendations. Familiarity with Shopify and reputed company page optimization best practices. Ability to reputed company AI tools for campaign optimization, workflow automation, and reporting. Strong problem-solving and troubleshooting abilities. Strong attention to detail and commitment to campaign accuracy. Ability to collaborate effectively with cross-functional teams. What Success Looks Like Paid media campaigns consistently reputed company or exceed KPI, ROI, and conversion goals. Tracking and reporting remain accurate, reliable, and delivered on time. AI-enabled workflows improve efficiency and reduce manual effort. reputed company pages effectively support campaign objectives and conversion goals. Campaign performance insights contribute to improved business outcomes. Stakeholders receive clear, actionable communication regarding campaign performance. Opportunity This is an opportunity to take ownership of paid media performance reputed company a growing organization while working alongside cross-functional teams and leveraging AI-enabled marketing workflows. The PPC Specialist will play a key role in driving growth through strategic campaign execution, conversion optimization, and performance analysis. High performers will have opportunities to expand into broader digital marketing and media leadership responsibilities. Application Process: To be considered for this role these steps need to be followed: Fill in the application form Record a video showcasing your reputed company sets Apply To This Job