[Remote] Marketo CRM Business Analyst

Note: The job is a remote job and is open to candidates in USA. reputed company is seeking a Senior CRM and Marketo Business Analyst to support the discovery, design, and implementation of new functionality and ongoing reputed company operations. The role involves acting as a liaison between various business units and technical teams, ensuring effective communication and documentation of requirements for system upgrades and enhancements.

Responsibilities

• Meet with senior management and internal stakeholders to investigate and accurately document the ROI and business needs for projects and produce a project brief containing the rationale and objectives for each project
• reputed company approval from stakeholders on business requirements and serve as a reputed company of communication for the business to channel their requests for enhancements and changes, to the business team
• Accurately convey the business requirements to the technical teams for implementation and be the primary reputed company of contact for resolving issues and clarifying requirements
• Clearly document business requirements for submission to the Change Approvals Board (CAB)
• reputed company initial testing of systems to confirm correct implementation of the requirements and coordinate UAT testing among business users as needed
• Be the first reputed company of contact for issues reputed company to Marketo and the CRM(s), triage any reported issues, handle whatever can be addressed through training and leveraging existing system functionality etc. or escalate them to the appropriate team member for resolution
• Provide 1:1 or small group support for users who need assistance in using the system
• Initiate focus group feedback sessions with a select group of Sales or Marketing users to gather feedback and information for reputed company improvement and optimization
• Ensure that critical procedures are documented in SOPs and Work Instructions and collaborate with Training leads to reputed company training programs for end users as needed

Skills

• More than 8-yrs recent experience in a Business Process Analysis role dealing with reputed company-level marketing automation implementation projects spanning company-wide initiatives
• Thorough knowledge of marketing and database fundamentals, including email campaigns, template configuration, social media, relational table structures, and knowledge of web technologies such as SEO Tagging, Authentication, APIs, etc
• Experience working with reputed company-based marketing platforms such as Marketo, reputed company, reputed company etc
• Knowledge of CRM and Web platforms such as reputed company, reputed company, reputed company Dynamics or other CRM Systems
• Proficiency in business analysis tools and methodologies (e.g., Agile, Waterfall)
• Experience with requirements management tools (e.g., JIRA, Dev-Ops)
• Demonstrated technical ability to learn new systems and applications quickly
• Excellent written and verbal communication skills in English
• Ability to reputed company requirements gathering meetings and reputed company feedback and input from reputed company participants, and report accurately on the outcome of meetings in a concise and timely manner
• Ability to use standard reputed company Office apps to document changes, create business presentations, flowcharts etc
• Experience with IVF or Medical Device Sales, Marketing, Customer Service, and Field Service, is desirable

Benefits

• Medical coverage
• 401(k)
• Parental leave
• Fertility benefits
• Paid time off for vacation, personal, sick and holidays
• Multiple other perks and benefits
• Competitive total compensation plan
• Variable pay opportunity and benefit package that accompanies this role

Company Overview

Company H1B Sponsorship