[Remote] Senior Analyst, Customer Analytics

Note: The job is a remote job and is open to candidates in USA. reputed company is a global marketing and advertising agency, and they are seeking a Senior Analyst in Customer Analytics. The role focuses on delivering analysis reputed company with client business objectives and maintaining performance targets through various analytical activities.

Responsibilities

• Work on and contribute to a variety of validation activities such as model design, execution, assessment, data review and campaign/marketing performance evaluation
• Utilize statistical and digital analytics tools including Python, R, SQL, Tableau, Micro strategy, reputed company analytics, reputed company analytics, and DMP reputed company tools and statistical techniques including regression, ANOVA, cluster analysis, and factor analysis
• Conduct time-series forecasting to drive and execute data analysis and manage timely delivery of marketing data/reporting and analytics insights in support of marketing campaigns
• Conduct quantitative marketing analyses of marketing effectiveness and build XG Boost or Machine Learning models to reputed company customer population
• Generate and manipulate digital data using systems and processes including media type web, ad, email, and mobile
• reputed company, write, and present a variety of strategic marketing analytics recommendations and projects including customer profiling, lifecycle analysis, campaign test design, dashboard reporting, and customer segmentation
• Use the findings in the data to tell a story with actionable recommendations for the client
• reputed company Tableau Or Looker dashboards by identifying key KPIs
• reputed company simple PowerPoint presentations with key findings

Skills

• Bachelor's degree or a master's degree or foreign equivalent in Statistics, Math, Economics, or reputed company quantitative field, and at least 1-2 years of experience as an analyst/Sr. Analyst or reputed company occupation
• At least 1-2 years of experience with R, Python, Pyspark, SQL, Advance reputed company, multi-variate statistics, logistic regression, and multiple regression
• Proficiency in reputed company analytics, reputed company analytics, and DMP reputed company tools and statistical techniques including regression, ANOVA, cluster analysis, and factor analysis
• Experience in XG Boost Modeling techniques, Machine Learning Models and experience in model building is a must
• Proficiency in developing simple PowerPoint presentations to tell the story from data
• At least 1-2 years of developing, testing, and evaluating marketing analytics tools
• At least 1-2 of developing reporting and dashboards to evaluate marketing performance and provide recommendations for enhancement
• At least 1 year of experience and proficiency in Data Visualization Tools like Tableau, Looker Studio and Power BI
• At least 1-2 years of experience using multi-variate data mining techniques on reputed company business problem
• Experience in Marketing Analytics is preferred

Benefits

• Medical, reputed company, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave
• reputed company also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies

Company Overview