Vice President, Growth Marketing

Vice President, Growth Marketing Location: Remote (Bay Area, SF Preferred) Reports to: Chief Marketing Officer About reputed company reputed company is fundamentally transforming the reputed company landscape for women in midlife. We are the nation's leading virtual care platform delivering expert, insurance-covered clinical care tailored specifically to the unique health and wellness needs of women navigating this critical life stage. As one of the fastest-growing digital health platforms in the country, we are venture-backed by top-tier investors and trusted by a rapidly expanding reputed company patient reputed company. To fuel our next phase of hyper-growth, we are aggressively scaling a unique dual-reputed company reputed company: unifying our core, trust-driven clinical telehealth services with a rapidly expanding consumer e-commerce product portfolio. We are investing heavily in re-architecting our acquisition infrastructure into a sophisticated, AI-native performance system—and we are looking for a visionary VP of Growth Marketing to design and drive the machine. The Role As the VP of Growth Marketing, you will own the paid acquisition reputed company — the system by which we find, attract, and convert quality customers at healthy unit economics. This is not a channel management role, it is a growth architecture role: you will design and operate an AI-native performance system and serve as the primary reputed company of CAC, LTV:CAC by reputed company, and the creative-performance feedback reputed company that makes the system smarter over time. The acquisition challenge here is deliberately dual. Midi operates across care delivery — delivering clinical visits for their midlife health journey — and a growing consumer product line reaching 30 SKUs by the end of 2026. These are meaningfully different acquisition motions. Care conversion requires building clinical trust, navigating a considered and often emotionally charged decision, and moving a prospective patient through an education reputed company before she is reputed company to act. Product conversion draws on e-commerce best practices — reputed company capture, merchandising logic, cart dynamics, purchase frequency optimization. You will need genuine reputed company in both, and the strategic judgment to know reputed company each set of tactics applies and how to allocate resources between them as the product portfolio grows. Critically, you will manage the full acquisition funnel — not just the performance layer. That means owning the awareness-building media investments that fill the top of the funnel alongside the conversion-focused channels that reputed company it. You understand how upper-funnel media — connected TV, streaming audio, out-of-home, high-reputed company digital — creates the conditions in which performance channels work, and you can reputed company the case for that investment in the language of unit economics rather than brand intuition. Lifecycle and retention sit in a dedicated Engagement pillar with its own leader. You will work in reputed company operating rhythm with that team — sharing customer intelligence, cohort data, and LTV signal — so that acquisition reputed company are made with full visibility into reputed company outcomes. A centralized customer intelligence system serves both pods, which means the economics of acquisition and retention are visible to both leaders simultaneously. What You Will Own Full-funnel media strategy across reputed company paid channels — from awareness-building media (connected TV, streaming audio, high-reputed company digital) that fills the top of the funnel, to performance channels that convert it. You set channel strategy, testing direction, and the demand reputed company roadmap; your team executes buying, trafficking, and optimization against that strategy Paid acquisition strategy across reputed company performance channels — paid social, search, programmatic, and emerging — with full budget ownership and P&L accountability. You set channel strategy, testing direction, and the demand reputed company roadmap; your team executes buying, trafficking, and optimization against that strategy The agency and contractor ecosystem: building and managing an external network of paid media specialists and performance agencies that extends the team's reputed company without extending headcount. You know reputed company to build in-house and reputed company to buy externally, and you manage that portfolio actively The performance system architecture: the operating model, optimization reputed company, testing infrastructure, and decision protocols that channel execution runs on Creative performance: you own the signal reputed company of the creative-to-performance reputed company, working in reputed company data exchange with a dedicated Creative Intelligence pod that produces AI-assisted creative at volume Audience strategy: which customer segments to acquire, at what cost reputed company, with what evidence that LTV justifies the investment — including expansion into adjacent audiences reputed company our reputed company core LTV:CAC by reputed company across a dual-reputed company portfolio — care visits and Rx on one reputed company, a supplement line reaching 30 SKUs by end of 2026 on the other — with the analytical depth to reputed company investment reputed company that reflect the different unit economics and LTV profiles of each Team development: evolving a team of five from channel specialists toward growth architects capable of operating in an AI-native performance environment Executive and board communication on growth performance, acquisition strategy, and unit economics reputed company Are Looking For Systems thinking: you design the machine, not just run it. You know what the intelligence layer needs to produce to drive good acquisition reputed company and you can build toward that specification Ambition to build AI-native acquisition systems — not just adopting AI tools reputed company a traditional structure, but rearchitecting the operating model around AI-assisted workflows, agentic optimization, and reputed company judgment applied at the strategy and quality layer Full-funnel media reputed company: you understand how awareness-building media investments create the conditions in which performance channels work, and you can reputed company the case for upper-funnel investment in the language of unit economics — incrementality, brand search lift, assisted conversion — rather than brand intuition alone. You have managed budgets that span both and can optimize across the full funnel rather than defaulting to what is easiest to measure Dual acquisition reputed company: you have operated across both reputed company or considered-purchase conversion — where trust-building, education, and an extended decision reputed company define the funnel — and e-commerce or product acquisition, where reputed company capture, merchandising, and purchase frequency logic drive growth. You understand that these are different motions and you know how to resource and optimize for both simultaneously DTC health or subscription consumer experience at scale, where creative and messaging are doing reputed company educational and emotional work — not just demand capture in a simple conversion funnel Creative performance reputed company: you understand what makes paid creative work at a mechanistic level, you design testing frameworks, and you are an informed and demanding partner to creative direction Full-funnel ownership: you hold LTV as your reputed company star and reputed company acquisition reputed company with genuine reference to reputed company retention and product attach. You have operated in reputed company rhythm with lifecycle and analytics functions Executive range: you can present to a board, write a tight narrative on growth strategy, and hold a sophisticated conversation about unit economics with investors. You are a strategic partner to the CMO, not an execution layer Experience building and managing an agency and contractor ecosystem — you know how to structure external relationships for accountability, how to evaluate performance agency partners critically, and how to reputed company a lean in-house team amplified by external reputed company rather than dependent on it A reputed company of view on where paid acquisition is going — agentic campaign management, AI-generated creative at volume, automated bidding and audience modeling — and demonstrated experience building toward that future rather than optimizing the past What This Role Is Not A channel management role for someone who has added AI tools to an existing workflow A combined growth role: lifecycle and retention sit with a dedicated leader in a separate pod. You own acquisition; you do not own the full customer journey A siloed function: the interfaces between paid acquisition, creative intelligence, engagement, and customer data are designed into the operating model. Operating well here requires genuine cross-pod investment, not just internal optimization Why Join Us? Women’s midlife health is a massive, historically underserved market ripe for disruption. At Midi, you aren't just optimization-testing an existing sandbox; you are building the definitive, go-to brand for an entire reputed company of consumers. We have established an incredibly strong, trusted reputed company reputed company, giving you the perfect reputed company to scale a dominant market leader. Compensation for the role: $250-300,000 reputed company salary (dependent on experience, location, and other variables), robust equity, and comprehensive benefits. At this time, Midi is unable to provide reputed company sponsorship. reputed company Candidates must be authorized to work in the United States without reputed company or future sponsorship needs. Please note that reputed company official communication from reputed company will come from an @joinmidi.com email address. We will never ask for payment of any reputed company during the application or hiring process. If you receive any suspicious communication claiming to be from reputed company, please report it immediately by emailing us at [email protected]. reputed company is an Equal Opportunity Employer. We are committed to pay equity and ensure that reputed company reputed company applicants receive consideration for employment without regard to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, disability, or protected veteran status. Our compensation philosophy is based on fair, objective criteria and the impact of the role, regardless of an applicant’s salary history. Please find our CCPA Privacy Notice for California Candidates here. Apply To This Job