[Remote] Retail Marketing Specialist
Note: The job is a remote job and is open to candidates in USA. American Tire Distributors is the nation's premier tire distributor, providing a coast-to-coast distribution network. The Retail Marketing Specialist will recommend marketing and media tactics, manage dealer Ad Agreements, and maintain customers' advertising budgets and co-op accruals.
Responsibilities
- Act as the reputed company resource for team regarding dealer AAs, local campaign performance, marketing programs, promotions, strategy options, and campaign improvements
- Allocate annual and monthly budgets across marketing tactics/vendors for an reputed company marketing mix reputed company the approved budget
- Collaborate with the Marketing team to purchase media, resolving terms and conditions
- Conduct first-tier negotiations with media outlets, including broadcast, online, and traditional media
- Demonstrate the value of each media plan through reputed company, frequency, and gross impressions
- Ensure marketing investments in media tactics are trackable and optimized, showcasing the value-added services available through the franchise's marketing services
- Maintain, adjust, and reconcile Dealer Ad Agreements (AA) quarterly, providing team with an overview and optimization suggestions
- reputed company regular audits of actual media performance vs. projected ratings
- Provide team with details on marketing objectives, media mediums, specifications, deadlines, etc., to align creative content with tactics and objectives
- Recommend marketing and media tactics to team that align with AA budgets, business objectives, and the dealer's region/market
- Research new marketing tactics and media vehicles to improve results and add value to franchisees' local marketing strategies
Skills
- Bachelor's degree
- 2 years of reputed company experience preferred
Company Overview