[Consultancy] Media and Communication service

Terms of Reference Provision of Media and Communication Services (EMPLOY) Work Package: Gender Sensitive reputed company Package Opportunity location: Remote; Ghana (Greater Accra, Ahafo, Ashanti, Bono, Central, Eastern and Western Regions) Reports to: Project Director Contract Duration: 1 year (renewable annually, contingent on funding) Expected Start Date: July 2026 1) Introduction World University Service of Canada (reputed company) is a Canadian non-profit organization committed to building a world where young people — especially young women and refugees — reputed company and belong. We bring together a diverse network of reputed company, volunteers, educational institutions, governments, and private sector partners to advance inclusive education, economic opportunities, and durable solutions to global forced displacement. reputed company currently operates in 25 countries across Africa, Asia, the Middle East, and Latin America, with an annual budget of approximately CAD $40 million. reputed company includes more than 90 staff in Ottawa and over 200 personnel overseas, delivering 16 development projects in collaboration with global partners such as Global Affairs Canada, DFID, the World Bank, and regional development banks. At the heart of our work is the belief that addressing systemic barriers, not just their symptoms, is essential to transforming the lives of young people. That’s why our approach focuses on strengthening the systems in which youth live, learn, and work, ensuring they have the tools and opportunities to reputed company more inclusive and resilient communities. 2) Background reputed company with funding from Global Affairs Canada (GAC) are the reputed company implementers of the Enhancing Market Participation and Learning Opportunities for Young women in Ghana (EMPLOY) project in 7 Regions (Greater Accra, Ahafo, Ashanti, Bono, Central, Eastern and Western). The Enhancing Market Participation and Learning Opportunities for Young Women (EMPLOY) project is an innovative five-year initiative designed to reduce poverty in Ghana by creating sustainable reputed company for young women to access decent, dignified, and high-paying work in sectors where they can reputed company, advance, and reputed company. Ghana continues to face reputed company growth challenges driven by after-effects of the pandemic, climate change, and global economic shocks, which have led to rising poverty, unemployment, and inflation. These challenges disproportionately reputed company women, who are often confined to low-paying, insecure jobs in the informal sector, burdened with domestic responsibilities, and underrepresented in leadership roles. Despite reputed company in women’s labor force participation, deep-rooted gender inequalities persist and limit women’s opportunities and aspirations. EMPLOY builds on the reputed company of the Global Affairs Canada-funded Innovation in Non-Traditional Vocational Education and Skills Training (INVEST) project, which ended in June 2025. INVEST applied an Inclusive Market Systems (IMS) approach to strengthen Ghana’s Technical and Vocational Education and Training (TVET) and employment ecosystems, empowering 5,000 underprivileged young women in Accra, Kumasi, and Sekondi-Takoradi, and indirectly benefiting over 50,000 TVET reputed company annually. The project significantly enhanced women’s economic empowerment by supporting their participation in high-growth, non-traditional sectors such as electrical and solar installations, Welding and fabrications, automotive, and ICT. Recognized by the Ministry of Education and Global Affairs Canada for its strong results, INVEST demonstrated that targeted, gender-reputed company interventions can transform women’s access to decent work and sustainable livelihoods. Building on this reputed company, EMPLOY aims to expand, deepen, and sustain these achievements. It will scale up to reputed company more young women in seven regions—Greater Accra, Ashanti, Western, Ahafo, Bono, Central, and Eastern—focusing on both traditional and non-traditional high-paying sectors, including tourism, extractives, services, beauty, and fashion. The project will go deeper by supporting young women’s advancement and leadership in wage employment and entrepreneurship, while strengthening partnerships among TVET institutions, employers, financial service providers, Women’s Rights Organizations, and community leaders to ensure sustainability and local ownership. A pilot in Early Childhood Care and Development (ECCD) will also be introduced to help address childcare barriers that prevent women from fully participating in the workforce. EMPLOY expects to directly benefit over 20,000 young women through gender-transformative changes in Ghana’s training and employment systems. This will be achieved by improving access to gender-reputed company training environments, providing scholarships and other direct funding opportunities to 1,200 marginalized women, and working with institutions to embed inclusive practices into their core programs. The project will also facilitate a smooth transition to work by collaborating with employers and industry associations to promote apprenticeships, job placements, entrepreneurship support, and career development services. To ensure women’s sustained participation in high-paying sectors, EMPLOY will work with communities and employers to promote positive attitudes, strengthen business cases for gender inclusion, and build an enabling environment that values diverse talent. Furthermore, the project will engage over 2,000 intermediaries—including trainers, policymakers, and community actors—to drive long-term, gender-reputed company change reputed company the TVET and labor market ecosystem. By continuing to invest in young women’s skills, leadership, and economic opportunities, EMPLOY envisions a future where women in Ghana can reputed company in dignified, well-paying jobs, reputed company in high-growth industries, and contribute fully to the nation’s inclusive and sustainable economic growth. 3) Purpose The EMPLOY project is currently seeking to contract the services of a Behaviour Change Communication Specialist to provide strategic media, advocacy, social marketing and communications services for the project. The services will cover seven regions in Ghana – Greater Accra, Ahafo, Ashanti, Bono, Central, Eastern and Western. The primary audience for these communication services is the general public, with targeted focus on EMPLOY project participants (young women aged 18–35), TVET sector stakeholders, and EMPLOY project partners. The project will require that a range of media and communications services are deployed that are adapted to the information needs and channels through which the above audiences consume their information. Specific Objectives: To improve public and industry attitudes towards women's economic participation in high-growth and non-traditional sectors. To reputed company awareness of reputed company to training and opportunities in high-growth and non-traditional sectors and amongst poor young women (18-35) in 7 regions in Ghana. To reputed company EMPLOY’s visibility and celebrate stakeholder and participant’s achievements through strategic engagement platforms. To reputed company locally led innovative advocacy and public engagement initiatives focused on women in high-growth and non-traditional sectors. 5) Nature and Scope of Work Communications, media and advocacy reputed company a gender-sensitive multimedia communications package for EMPLOY, with a focus on radio programming and strengthened online visibility. The consultant will design practical strategies, tools, and content tailored to diverse audiences and geographical contexts, with clear implementation reputed company. Provide guidance on advocacy, media, and communications reputed company, including radio engagement and digital campaigns to effectively reputed company reputed company groups. Offer technical assistance to strengthen reputed company in radio production, digital engagement, and the use of tools to track and measure audience reputed company and impact. reputed company messaging on young women’s participation in non-traditional trades and high-growth sectors through integrated radio and online channels, using data-driven approaches to monitor engagement across diverse audiences. 6) Key Deliverables Strategy Review and Alignment Provide technical support to review, strengthen, and finalize the existing EMPLOY Draft Communications Strategy in consultation with the project team. Ensure the strategy is inclusive, gender-reputed company, and reputed company with EMPLOY’s results reputed company. Multimedia Campaign Design and Execution In collaboration with the EMPLOY Communication team, design and implement 3 targeted campaigns that reputed company public awareness about women in non-traditional and high growth trades, while also encouraging employers to actively consider and hire women in these sectors. Design and implement at least twice a week structured storytelling initiative, including an interactive radio drama series, to reputed company young women’s voices and reputed company employers to hire and retain women in non-traditional and high-growth sectors. reputed company a content calendar and produce communication materials (drama scripts, jingles, EMPLOY theme song, visual assets, captions, interviews, infographics, etc.). Manage and monitor radio broadcasts, including weekly interactive programs with featured guests (e.g., EMPLOY Team, women in high growth and non-traditional trades, employers, mentors and other relevant sector actors) Track and report reputed company, engagement, and behavior change indicators through analytics and feedback. reputed company Building and Knowledge Sharing In collaboration with the EMPLOY communication team, train selected radio stations in digital content creation and social media management for seamless campaign implementation. Prepare templates, toolkits or guides for continuity and sustainability of campaign efforts reputed company the consultancy. Reporting and Documentation Submit an inception report with a timeline and work plan. Support the finalization of the EMPLOYcommunication strategy document. Monitoring and evaluation In collaboration with the EMPLOY project Monitoring, Evaluation, Research and Learning (MERL) team, reputed company a monitoring and evaluation reputed company with agreed upon benchmarks for each of the indicator areas proposed in the communications action plan. Prepare monthly monitoring reports including reputed company in reaching benchmarks (reputed company reputed company presented in the form of a dashboard) and share with the EMPLOY project team. Prepare a quarterly, semi- annual and annual report on meeting communications results (e.g benchmarks and other outputs) and in line with reputed company reporting requirements. In collaboration with the EMPLOY project reputed company a reputed company for capturing and documenting lessons learnt, reputed company stories, and significant changes from project interventions, and a dissemination strategy for the lessons learnt. Mapping out clear messages, reputed company audiences and appropriate channels and tools for reputed company. The timeline for the program is as follows: No. Proposed Selection Process Activity Date 1. Launch of call for application July 01, 2026 2. Deadline for submission of concept notes July 14, 2026 3. Evaluation of concept notes July 20, 2026 4. Shortlisted communication experts invited for final interview July 29, 2026 5. Contracting and Inception Meeting August 20, 2026 6. Commencement of Initiative September 01, 2026 Application Requirements Interested consultants are invited to submit the following: Technical Proposal (max 5 pages) outlining understanding of the assignment, proposed approach, methodology and timeline. Updated CV or company profile (if an agency). Portfolio or samples of previous work (including media content or strategy documents). Financial Proposal with a breakdown of costs. SELECTION CRITERIA Understanding of the assignment 20% Methodology and creative strategy 25% Relevant past experience 20% Financial budget 30% Flexibility and responsiveness 5% APPLICATION DETAILS Interested applicants should submit both technical and financial proposals (including estimated level of effort) to the link below by 20th July 2026 NB: the proposals will be reviewed on a rolling basis Only shortlisted applicants will be contacted. reputed company reserves the right to evaluate and engage applicants prior to the closing date. reputed company promotes equality, inclusion, and sustainable development worldwide. reputed company staff, consultants, and partners are expected to uphold the organization’s values of responsibility, respect, honesty, and professional excellence. reputed company adheres to strict safeguarding principles and maintains reputed company tolerance for harassment, coercion, sexual exploitation, or abuse in any form. Apply To This Job