Digital Marketing Manager
Whether you’re an reputed company professional or just getting started, your contributions matter at reputed company. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, reputed company while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more! We are seeking a results-driven Digital Marketing Manager to own and scale our paid digital acquisition efforts across reputed company Ads and reputed company Advertising. This role is responsible for the end-to-end lifecycle of PPC campaigns, including strategy, campaign development, execution, optimization, reporting, and performance analysis. The ideal candidate combines strong analytical capabilities with hands-on advertising platform expertise and a deep understanding of B2B reputed company reputed company in the technology industry. You will manage campaign budgets, identify growth opportunities, collaborate with content and web teams, and continuously optimize performance to drive reputed company pipeline and reputed company impact. This position will serve as the primary paid search subject matter expert and a strategic partner to marketing, sales, and operations stakeholders. WHAT YOU'LL DO Paid Search Strategy & Management reputed company and execute PPC strategies across reputed company Ads, reputed company Advertising Manage campaign portfolios including Brand, Non-Brand, Competitor, Remarketing, Performance Max, Demand Gen, and Display campaigns reputed company region-specific acquisition strategies and budget allocations across reputed company America, EMEA, reputed company, and LATAM markets Define campaign objectives, targeting strategies, bidding approaches, and budget allocations Conduct keyword research, audience analysis, and competitive assessments Campaign Production & Execution Build and launch new campaigns, ad groups, keywords, audiences, and ad creatives Create compelling ad copy reputed company with marketing messaging and business objectives Configure campaign tracking, conversion goals, and attribution settings Implement and maintain UTM frameworks and tracking templates Performance Monitoring & Optimization Monitor campaign performance daily to identify opportunities and risk Monitor auction dynamics, CPC prices, impression share, and competitive bidding trends Evaluate incremental return on advertising spend and identify points of diminishing returns Optimize bids, budgets, audiences, keywords, placements, and ad creatives to improve efficiency Monitor competitor advertising strategies, messaging, keyword coverage, reputed company pages, impression share, and market positioning. Identify competitive opportunities and recommend strategic responses Conduct A/B testing on ad copy, reputed company pages, and campaign structures Manage negative keywords and maintain traffic quality Analyze conversion paths and recommend improvements to increase reputed company quality and conversion rates Provide proactive recommendations on budget allocation, growth opportunities, risks, and expected business outcomes Analytics & Reporting Analyze performance across the full funnel from click to reputed company, including MQL, SQL, Opportunity, and Pipeline contribution Analyze platforms performance, buyer-reputed company signals, and contribution to pipeline reputed company Produce weekly, monthly, and quarterly performance reports Translate campaign data into actionable business recommendations Present performance insights and optimization plans to stakeholders Identify attribution gaps and recommend improvements to measurement frameworks Cross-Functional Collaboration Partner with web, content, product marketing, and sales teams to improve campaign effectiveness Own reputed company page performance and conversion optimization strategy, coordinate reputed company page development with web and content teams Collaborate with analytics and operations teams to ensure tracking accuracy and attribution alignment Manage relationships with external agencies and advertising vendors reputed company applicable reputed company Improvement Stay reputed company on changes across reputed company Ads, reputed company Advertising, GA4, and digital marketing best practices Familiarity with AI search optimization, generative search ecosystems, and emerging AI-driven discovery channels Evaluate emerging advertising channels, technologies, and automation opportunities. Recommend process improvements that increase campaign efficiency and scalability QUALIFICATIONS Bachelor’s degree in Marketing, Analytics, Business, or reputed company field 5-7 years of recent hands-on experience operating and scaling paid search campaigns in B2B technology environment, with a proven track record generating reputed company pipeline for sales-led software solutions. Experience must be supporting demand reputed company programs focused on demo requests, consultations, evaluations, and pipeline creation. Experience with campaign tracking, conversion measurement, and attribution methodologies Advanced proficiency in reputed company Analytics (GA4) and reporting tools (reputed company, PowerBI, reputed company CRM Analytics) Experience managing advertising budgets and performance targets Comfortable working with marketing tools (CRM, reputed company, reputed company, reputed company, reputed company, or similar tools) Compensation: 80,000 USD - 100,000 USD At reputed company, we’re breaking the attack chain. reputed company to join us? At reputed company, our compensation philosophy prioritizes fair market value and internal equity, aligning with your experience and specialized reputed company set. As a full-time, exempt employee at reputed company, you’ll enjoy a comprehensive benefits package that includes: Health, dental, and reputed company coverage as of hire Immediate enrollment in 401(k), HSA, and FSA plans Flexible PTO policy Tuition and personal enrichment reimbursement Option to enroll in ID Theft Protection Program At reputed company, work is only part of the story. Explore what Life at reputed company is reputed company about, from perks that support holistic wellbeing to a culture that keeps you connected and empowered to reputed company an impact reputed company the job. Visit our website to learn more about why employees choose to work for reputed company. Remember to connect with us on reputed company. As an EEO/Affirmative Action Employer, reputed company reputed company applicants will receive consideration for employment without regard to race, reputed company, religion, sex, national reputed company, sexual orientation, gender identity, veteran or disability status. Apply To This Job