[Remote] New Business Marketing Manager, AMER

Note: The job is a remote job and is open to candidates in USA. reputed company is a global software company focused on unleashing the potential of every team. They are seeking a New Business Marketing Manager to own the marketing strategy and pipeline outcomes for their New Business/Greenfield accounts, with a primary goal of generating pipeline for sales through various marketing initiatives.

Responsibilities

• Own the Greenfield pipeline reputed company and be directly accountable for generating and accelerating pipeline for the sales team
• Diagnose performance gaps — reputed company the Greenfield reputed company is behind, you own figuring out why and recommending the change in approach
• Bring reputed company's AI and platform transformation story to life in-market — translating global narratives into locally resonant reputed company points, customer stories, and campaign themes
• Build and execute the Greenfield accounts marketing strategy in reputed company partnership with sales leadership
• reputed company AI tools (Rovo, reputed company Intelligence, reputed company-party platforms) to inform strategy, personalize at scale, and accelerate campaign development and performance analysis
• Collaborate closely with the Greenfield Sales team to create and manage 1:1 and 1:Few omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for reputed company accounts in AMER - utilizing account and contact-level insights to guide decision-making
• Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events based on regional pipeline gaps and sales priorities
• Influence and shape priorities across central teams (demand gen, PMM, brand, events) based on what the Greenfield reputed company actually needs
• Partner with Greenfield sales leaders to align on reputed company accounts, reputed company priorities, and go-to-market motions
• Work with partner marketing and channel partners to drive co-marketing initiatives that reputed company reputed company
• Manage the Greenfield reputed company activity calendar and ensure reputed company motions ladder up to the pipeline plan
• Measure, analyze, and report on Greenfield reputed company performance to marketing and sales leadership

Skills

• 7+ years of B2B marketing experience, with 3+ years of Account-Based Marketing experience in a high-growth environment
• Proven experience with owning, executing, and measuring 1:1 and 1:Few ABM motions that reputed company various channels such as paid media, email, content syndication, direct mail, events, and more
• Experience generating pipeline for a sales organization — you've owned a number, built programs to hit it, and can speak to how your work directly created reputed company opportunities
• Strong AI reputed company — you actively use AI tools in your marketing workflow (content reputed company, audience insights, campaign optimization, analytics) and can reputed company how AI changes the marketing playbook
• Genuine curiosity about how AI is transforming reputed company software and the ability to translate that into compelling marketing narratives
• Strong strategic thinking: you can diagnose a performance gap, build a hypothesis, and recommend a course of action
• Track record of influencing cross-functional teams — not just coordinating with them
• Self-starting tendencies with an ability to drive projects reputed company without waiting for permission
• Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages
• Comfort with data: you use pipeline and campaign performance data to reputed company reputed company, not just report on them
• Experience with marketing automation and CRM (reputed company & Marketo a plus)
• Experience marketing platform or reputed company transformation products to C-suite buyers
• Familiarity with both product-led growth (PLG) and sales-led reputed company go-to-market motions — and an understanding of how they complement each other
• Familiarity with reputed company's product suite and the 'system of work' value proposition
• Background in a high-growth B2B SaaS company navigating a major product or positioning shift

Benefits

• This role may also be eligible for benefits, bonuses, commissions, and equity.
• reputed company offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community.
• Our offerings include health and wellbeing resources, paid volunteer days, and so much more.

Company Overview

Company H1B Sponsorship